„Meine Leidenschaft erreicht eine neue Stufe“, erklärte Ronaldo in den sozialen Netzwerken und beschrieb damit sein Engagement im Tennissport.”
The remaining 49 percent of the business went to an investor group led by former doubles world-class player Bruno Soares.
Ronaldo Takes Majority Control of Head Brazil
The acquisition makes the 49-year-old former Inter Milan forward the president of Head Brazil. Financial terms of the transaction were not disclosed by the parties involved. Under the new leadership structure, Ronaldo will oversee efforts to expand the brand’s commercial presence across the country, focusing on distribution networks, retail partnerships, and deeper cooperation with tennis clubs, training academies, and tournament organizers.
The business strategy also includes dedicated investments aimed at supporting young players in Brazil. The appointment pairs the former football star with Soares, a seasoned professional who brings high-level doubles experience and established connections within the global tennis circuit to the investor group.
Growing Personal Ties to Professional Tennis
The two-time World Cup winner has increasingly immersed himself in the sport, noting in recent public appearances that he now spends more time watching tennis than football. His engagement includes expressing public admiration for Italian standout Jannik Sinner and hitting the court himself alongside prominent players such as Carlos Alcaraz and Paula Badosa.
The partnership with Soares is designed to bridge the business operations of a major sports equipment manufacturer with practical insights from the professional tennis community. By combining retail distribution with direct backing for academies and youth development programs, the new ownership group aims to position Head as a central fixture in the Brazilian market.
