The 2026 Suzhou Open ran from October 5 to 11 at the newly built Yuan International Tennis Center on Suzhou Yangcheng Lake Peninsula, featuring the sports nutrition brand Notland as an official partner under the banner Hold the whole court, ignite every shot.
Suzhou Open Welcomes WTA125 Action
The tournament operated under the Women’s Tennis Association 125 series, serving as both a competitive arena for established professionals and a developmental pathway for rising players. Co-hosted by the Tennis Sports Management Center of the General Administration of Sport of China, the Suzhou Sports Bureau, and the Suzhou Industrial Park Administrative Committee, the event featured women’s singles and doubles draws. Nearly 80 professional female players from around the world competed across 58 matches, establishing the tournament as one of the highest-specification international women’s tennis events in the Yangtze River Delta region.
Elite tennis demands a continuous blend of speed, endurance, and power, requiring athletes to sustain high-intensity physical output through rapid lateral movement and multi-shot rallies. To meet these physical demands, players rely heavily on structured sports science and targeted nutrition strategies to manage recovery between matches.
Brand Activations at the Yuan International Tennis Center
During the week-long event, Notland positioned a 20-square-meter brand experience booth within the main spectator area of the tournament grounds. The activation featured a capsule toy machine distributing nutritional blind boxes alongside two active broadcast booths where hosts streamed live coverage and provided sports nutrition education to online viewers. The brand also partnered with Tmall to distribute product samples directly to attendees on site.
Two primary product lines anchored the on-site display: a 200,000-unit formulation of liquid L-carnitine packaged in single-serving, zero-fat, zero-sucrose orange-flavored stick packs intended for intermittent high-intensity activity, and a bone collagen peptide tablet combining collagen, calcium, and vitamin D3 to support skeletal and joint health during heavy physical training.
Expansion Across Chinese Sports Properties
The partnership in Suzhou represents the latest phase of Notland’s sports marketing expansion through 2026, building on a series of athletic sponsorships established earlier in the year. In July, the brand entered into a strategic partnership with Chinese Football Boy as its exclusive designated dietary supplement provider, supporting youth soccer programs through nutritional science education. This was followed in August by an operational role as the Nutritional 12th Player
at youth soccer tournaments, delivering an integrated product and service model from competition venues to family households.
In October, the brand deployed a 60-square-meter nutrition station at the Spartan Kids race in Beijing to support youth obstacle course racing. For adult and fitness consumers, the brand collaborated with LeCfit on an L-carnitine fitness challenge encompassing online content creation, brick-and-mortar studio experiences, and 80 joint live streams, while also supplying nutritional products to runners at the Jinan Spring City Marathon.
Supply Chain Infrastructure and Global Reach
The brand’s commercial operations rely on an integrated research, production, and sales supply chain that spans more than 1,200 stock-keeping units. The product catalog addresses family nutrition across pediatric, adult, and senior demographics, dividing its portfolio into child development nutrition, athletic performance support, and everyday dietary supplementation.
According to transaction data tracked through the Jushuitan merchant backend system, Notland products have been selected by more than 250 million consumer orders globally between May 1, 2021, and June 30, 2026. This operational capacity underpins the brand’s broader integration into competitive and recreational athletic environments across China.
Tournament Schedule and Match Conclusions
Match play at the 2026 Suzhou Open concluded on October 11 following the finals for the singles and doubles brackets at the Yuan International Tennis Center. The tournament’s completion marks the final scheduled day of competition for the WTA125 event on the Suzhou Yangcheng Lake Peninsula, closing out the week of matches administered by the joint municipal and national sports authorities.
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