Nestlé and NBA Announce Multi-Year International Partnership Featuring Milo, Nescau, and Nesquik

Nestlé and the National Basketball Association announced a multi-year international marketing partnership on October 7, 2026, establishing Milo, Nescau, and Nesquik as official league partners across 21 countries starting January 1, 2027.

Global Scope and Brand Integration Across Four Continents

The agreement covers markets across four continents, including the United States, Italy, Brazil, France, Spain, the United Kingdom, Canada, Australia, and Nigeria. According to the announcement reported by PR Newswire, the partnership will also expand to the Philippines in October 2027. Nestlé positioned the deal as the largest international brand collaboration in its history, aligning with a broader commercial strategy to focus on fewer, larger global marketing platforms that maintain local relevance.

“Nestlé is one of the most recognizable brands in the world and vanta un legame di lunga data con i consumatori a livello globale,” said Julie Morris, Senior Vice President of Commercial Development and Media at the NBA, via the official release. “Siamo lieti di poter valorizzare la presenza globale di Nestlé e il suo forte radicamento nei mercati locali per offrire ai fan nuove occasioni di coinvolgimento e sostenere la continua crescita della pallacanestro nel mondo.”

Nestlé and NBA Integrate Activations into Youth Sports

The core of the collaboration focuses on youth sports participation. Nestlé and the NBA will integrate brand activations into several existing league platforms, including Jr. NBA and Jr. WNBA initiatives, the NBA Basketball School, Coaches Academies, Her Time To Play, and NBA 3X tournaments. The partnership also extends to international fan events such as NBA Global Games and NBA House activations.

“Da decenni i nostri marchi credono nel potere dello sport di aiutare le persone a dare il meglio di sé,” stated Liberato Milo, SVP Head of Confectionery & Snacking Strategic Business Unit at Nestlé. “Insieme all’NBA, useremo il potere della pallacanestro per entrare in contatto con un ampio pubblico di consumatori, creare esperienze rilevanti a livello locale e ispirare più giovani e famiglie a praticare attività fisica e ad apprezzare questo sport.”

In addition to grassroots programming, the multi-year accord features retail promotions, packaging featuring co-branded NBA imagery, and consumer sweepstakes offering merchandise, prizes, and tickets to league events.

Philippines Joins Activation Schedule in October 2027

The Philippines joins the activation schedule later in the year, starting in October 2027.