Lacoste debuted its Spring/Summer 2027 collection inside the Stade Roland Garros in Paris, transforming traditional tennis aesthetics through meticulous details inspired by the sport’s exact equipment, surfaces, and heritage.
Color Palettes Derived From Clay Courts and Wimbledon Grass
The collection builds its visual identity around distinct shades drawn directly from professional tennis environments. A prominent terracotta brown mimics the crushed brick of traditional clay courts, paired deliberately with crisp Wimbledon white, classic tennis lawn green, and bright tennis ball yellow. Cobalt blue pieces function as vivid visual accents throughout the runway presentation.
By translating these specific hues into ready-to-wear silhouettes, the design team leans into the broader cultural movement known as tenniscore.
Stade Roland Garros Serves as the Runway Backdrop
Staging the runway presentation at Stade Roland Garros places the collection inside one of the most historically significant venues in global tennis. Located in Paris, France, the stadium hosts the French Open annually, making it a fitting backdrop for a brand deeply intertwined with the sport’s history since its founding by tennis champion René Lacoste in 1933.
Using the legendary Parisian venue allows the brand to merge high-fashion runway pacing with authentic athletic heritage.
Detailed References Elevate the Tenniscore Aesthetic
Beyond surface-level branding, the Spring/Summer 2027 garments incorporate subtle elements that reward close inspection. Pelagia Kolotouros structured the pieces around microscopic nods to racket handling, court markings, and match play dynamics. This approach pushes the ongoing tenniscore trend past generic athletic wear into deliberate, narrative-driven design.
For dedicated followers of the sport, the accumulation of these small design choices creates a layered visual experience that reveals new motifs with each viewing.
Frequently Asked Questions About the Paris Runway Presentation
Who leads design operations for the brand as creative director?
Pelagia Kolotouros serves as the creative director responsible for shaping the Spring/Summer 2027 line.
What specific colors define the collection’s palette?
The garments feature an intentional mix of terracotta brown for clay courts, Wimbledon white, tennis lawn green, tennis ball yellow, and cobalt blue accents.
Worth a look
