During the Aichi-Nagoya Asian Games, visitors walking near the climbing venue at Maker’s Pier in Nagoya’s Minato Ward encounter a dedicated Korea House built to promote South Korean culture, tourism, and food, zaobao.com.sg reported.
Inside the Exhibition Space at Maker’s Pier
The facility operates as a cultural hub featuring distinct zones dedicated to traditional clothing, interactive sports, tourism, culinary tastings, and official museum merchandise. Visitors can test their skills at basketball and putting games, sample street food staples like tteokbokki and hotteok, and view official athletic wear worn by the South Korean delegation, according to zaobao.com.sg reporting from the site.
A central stage inside the venue broadcasts live competition feeds of South Korean athletes. During recent visits, staff members gathered to watch and celebrate badminton world number one An Se-young defeat host nation rival Akane Yamaguchi to defend her women’s singles title and claim the gold medal.
Stamp Activity Recreates Joseon Dynasty Court Painting
Organizers integrated an interactive stamp collection activity throughout the exhibition. Attendees who collect five distinct stamps on a blank card complete a reproduction of the Five Peaks Sun and Moon Map, a traditional court screen painting historically positioned behind throne rooms to symbolize the sovereign authority of the Joseon dynasty.
Additional engagement activities, including surveys and social media tracking, allowed visitors to redeem promotional items such as instant noodles, wet wipes, and decorative stickers. Among these items are collaborations featuring the Gilded Bronze Maitreya in Meditation—a national treasure housed in the National Museum of Korea—reimagined in a playful illustration style by artist Choi Go-shim.
Museum merchandise featuring miniature models of this artifact previously generated significant public demand after BTS leader RM purchased a replica, a retail surge that prompted the museum to appoint the K-pop artist as its inaugural global promotional ambassador in June.
Athletic Cross-Border Ties Highlighted at the Games
Hong Kong martial arts competitor Shum Siu-hang secured her delegation’s first gold medal of the Games in the women’s changquan event, fulfilling a prior promise made during a fan meeting with EXO member Kai. Her victory and subsequent fluent Korean-language media interviews drew widespread attention across South Korean television networks.
Meanwhile, other nations utilized community outreach to build international presence.
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