Genius Sports Limited has partnered with social platform X to connect NFL Gametime on X with official National Football League data, giving users real-time scores, statistics, and insights as games unfold, marketScreener reported.
With the 2026 season underway, NFL Gametime on X operates as a dedicated feed sitting alongside the platform’s traditional For You and Following tabs. The feature brings live scores, video clips, insights, news, and creator commentary into a single viewing experience, expanding on an official partnership between X and the NFL that spans more than a decade, according to marketScreener.
Official Statistics Drive Real-Time Feed
Official NFL data provides the fastest and most accurate information on every down, supplying fans on X with verified updates. Genius Sports sits at the center of this live data ecosystem as the exclusive distributor of the league’s real-time, official play-by-play statistics and Next Gen Stats data, transforming live measurements into fan experiences worldwide, marketScreener reported.
The collaboration bridges the gap between the field and the second screen, helping supporters stay close to every play with official scores and play-by-play information delivered instantly. The setup aims to provide greater context to games through trusted player and team metrics while connecting the action directly to ongoing public conversation by placing official data alongside clips, news, and creator commentary.
Expanding a Multi-Year League Partnership
The latest integration builds on an existing relationship established in 2021. Since that initial agreement, Genius Sports and the NFL have worked to expand how official league data shapes football coverage across broadcast media, advertising, and digital platforms, marketScreener reported.
