Golden State Valkyries forward Gabby Williams revealed that Jordan Brand provides elite roster members with monthly unreleased gear packages and custom player-exclusive sneakers, eliminating the need to repeat outfits during the season.
Inside The Monthly Elite Packages From Jordan Brand
WNBA star Gabby Williams detailed her endorsement perks during an appearance on the Club 520 Podcast hosted by former NBA guard Jeff Teague, explaining the sheer volume of apparel delivered by Jordan Brand. Asked if she receives large quantities of gear, Williams confirmed the arrangement on the program, stating that the clothing she wore during the podcast recording was brand new. Solutely yes, what I’m wearing right now is the first time I’ve worn it today,
Williams said on the show, adding that she feels she never has to wear the same outfit twice.
Gabby Williams 🤝 Michael Jordan pic.twitter.com/48iiZ485ux
Williams noted that the company regularly dispatches monthly packages containing both current retail lines and unreleased prototypes. If you compare it to any other brand I’ve been with, Jordan sends us elite packages every month,
Williams explained during the podcast, highlighting that athletes receive early access to upcoming inventory designed to maintain a polished off-court appearance.
Custom Player-Exclusive Footwear In Rotation
The endorsement terms extend beyond standard apparel into specialized footwear manufactured exclusively for sponsored athletes. These player-exclusive models, commonly known as PE products, feature custom colorways and unique structural designs tailored to an individual player’s specifications rather than general retail release.
Williams has worn several custom models, including the Jordan Luka 4, the Jordan Tatum 2, and the Jordan Heir. The volume of specialized footwear occasionally creates a surplus in her locker. Jordan Brand made PEs for me, which I really liked,
Williams said. Sometimes I wear the PEs so much that I get tired of them, so I have to rotate through different products.
Golden State Valkyries Playoff Run To The WNBA Finals
The sponsorship disclosures arrive as Williams completes a standout debut campaign with the Golden State Valkyries. During the regular season, Williams led the team in scoring with 14.4 points per game while cementing her status as one of the league’s premier two-way talents. The Valkyries finished the regular-season schedule with a 32–12 record, capturing the second seed overall in the league standings.
The franchise advanced to the WNBA Finals in only its second year of existence following a dominant postseason run. Williams and the Valkyries now prepare to face the Atlanta Dream in the championship series.
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