Coupang launched its autumn apparel discount event, running through Nov. 11, featuring roughly 10,000 seasonal items across 130 fashion brands, including New Balance, Covernat, HAZZYS, and NBA.
Coupang Launches Autumn Apparel Discount Event Through Nov. 11
A large-scale fashion promotion arrived on the platform as morning and evening temperatures began to drop. The autumn apparel discount campaign brings together transitional clothing items designed for the cooler season, offering shoppers a comprehensive selection of items ranging from sweatshirts and hoodies to coordinating sweatpants and windbreaker jackets.
The marketplace structured the shopping event to accommodate various consumer preferences through a combination of broad brand participation and daily price reductions. According to promotional details released for the event, approximately 130 fashion labels are participating in the catalog.
Daily Brand Deals and Weekly Special Pricing Schedule
To generate continuous engagement throughout the promotional window, the retailer implemented a staggered pricing schedule. A daily brand special kicks off every morning at 7 a.m., featuring limited quantities of signature items from designated labels at special price points.
The daily schedule highlights specific brands on rotation:
- Lee on the opening day
- Covernat on the following day
- New Era on the third day
- HAZZYS on the fourth day
In addition to the daily rotation, a parallel weekly brand special features items from 13 additional labels. This lineup includes the Mardi Mercredi fleur flower sweatshirt, the Lacoste cotton polo sweatshirt, and the Fila tennis life half-zip sweatshirt.
Purchase Thresholds and Brand Coupons Provide Additional Savings
Shoppers can utilize specific pricing tiers alongside supplementary coupon savings during the event window. The retailer provided dedicated additional discount coupons applicable based on purchase thresholds, allowing buyers to secure reductions of up to 10,000 won.
Separate brand-specific downloadable coupons are also accessible to customers, stacking potential savings on individual items within the 10,000-item inventory.
A company representative stated that the campaign was designed to help customers easily acquire autumn fashion items suited for the chilly transitional weather without financial burden, adding that the platform plans to continue offering season-specific promotional events to boost customer satisfaction.
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