Fans purchasing official club merchandise ahead of European fixtures face specific entry criteria for the Real Madrid Champions League ticket giveaway, according to promotional terms released by the club.
Eligible Purchase Channels and Locations
The promotion applies strictly to transactions completed through designated retail channels. Online shoppers can enter by purchasing via the official e-commerce platforms at Real Madrid Official Online Store and the United States portal at Real Madrid US Store, with deliveries restricted to regions serviced by both storefronts. For supporters buying items in person, eligibility is limited to three official club outlets situated in Madrid: the Bernabéu Official Store at the Santiago Bernabéu Stadium, the El Carmen Store on Calle El Carmen, and the Gran Vía Store on Calle Gran Vía.
Step-by-Step Entry Requirements for Entrants
Participants must be at least 18 years old to enter the promotion, and participation remains strictly personal and intransferible, meaning the buyer and the registered entrant must be the exact same person. Online buyers must access the entry link provided either in a dedicated post-purchase participation email or directly on the transaction confirmation page, known as the Thank You Page. Entrants then complete their registration via the Easypromos platform by logging into an existing Madridista account or providing personal details such as full name, email address, and telephone number, followed by submitting the order number from their purchase confirmation email.
Shoppers at physical retail locations must scan the QR code displayed at the point of sale within the store, register through the Easypromos platform using either a Madridista login or newly submitted contact data, and upload a clear photograph of their purchase receipt showing the qualifying items. Winners from both online and physical sales channels will be selected at random utilizing the Easypromos software.
Tiered Entry System Based on Madridista Membership
The volume of entries assigned to each participant scales according to their membership tier within the club’s community. Supporters registered as Madridista Free or those without an existing membership receive a single entry per qualifying purchase. Madridista Junior and Premium members earn two entries per transaction, while Madrid Platinum members and club Socios receive three entries for every qualifying purchase made during the promotional window.
Qualifying Merchandise and Product Identification Codes
Only designated official products from the Real Madrid UEFA Champions League 2026/27 training and apparel collection qualify for the giveaway. Each item is identified by a unique Style ID for online purchases and a Supplier Art Code for physical store purchases. The eligible items comprise the Men’s UCL Pro Sleeveless Shirt (Style RMCFMT1506, Art Code KX7008), the Men’s UCL Training Top (Style RMCFMS0562, Art Code KZ2484), the Women’s UCL Training Top (Style RMCFLS0119, Art Code KZ2485), and the Youth UCL Training Top (Style RMCFYS0941, Art Code KZ2486). Additional qualifying products include the Men’s UCL Pro Top (Style RMCFMS0563, Art Code KZ2487), the Men’s UCL Pro Warm Top (Style RMCFMS0564, Art Code KZ2488), the Men’s UCL Training Shirt (Style RMCFMT1517, Art Code KZ2489), the Youth UCL Training Shirt (Style RMCFYT0215, Art Code KZ2490), the Men’s UCL Pro Training Shirt (Style RMCFMT1518, Art Code KZ2491), and the Women’s UCL Training Shirt (Style RMCFLT1018, Art Code KV6668).
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