The third Asian Schools Three-on-Three Basketball Championship concluded in Yueyang, drawing a close to an international youth sports showcase hosted jointly by the Federation of School Sports of Asia, the Federation of University Sports of China, and the Yueyang Municipal People’s Government.
Tournament Conclusion in Yueyang
Marking the official close of competition on Sept. 29, the regional tournament brought together youth basketball squads for high-stakes half-court action along the shores of Dongting Lake. Organized across multiple governing bodies, the event served as a major athletic focal point for student athletes representing various regions across Asia, highlighting competitive youth play under international federation guidelines.
Financial Sector Integration at the Venue
CITIC Bank operated as the official designated banking partner for the international championship. Through its regional branch operations, the institution deployed volunteer service teams and established temporary financial service stations both inside and outside the competition venue to assist tournament attendees, delegations, and spectators with payment settlement services.
Branch personnel structured these deployments around common consumer activities, including transportation, retail purchases, entertainment, dining, and tourism. The initiative sought to extend banking accessibility for international visitors attending the Yueyang event, aligning localized financial support with a major sporting exhibition.
Financial Literacy and Community Outreach
Coinciding with national holiday periods, the Yueyang branch of CITIC Bank established a specialized financial literacy market hub at Nan湖 Square (Nanhu Square). The interactive setup blended public education regarding banking services with sports culture, featuring activity stations such as ring-toss games designed to engage local residents.
Bank representatives utilized the public gathering to deliver advisory information concerning pension finance, anti-fraud measures, and consumer rights protection. The outreach effort aimed to distribute accessible financial guidance directly to citizens visiting the public square during the holiday festivities.
Regional Brand Integration Across Hunan
By embedding service stations within active community and sports environments, regional organizers aimed to connect corporate messaging with local athletic events, supporting economic activity and community engagement across Hunan Province.
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