Former Akita Northern Happinets Coach Kenzo Maeda Takes Helm of Taiwan Women’s National Team
In a significant move for Asian basketball, Kenzo Maeda, the former head coach of the B1 League’s Akita Northern Happinets, has been appointed as the head coach of the Taiwan women’s national team. The announcement marks a new chapter for the 43-year-old strategist, who is transitioning from the professional club circuit in Japan to the international stage.
Maeda’s appointment brings a wealth of experience from one of Japan’s most competitive basketball environments. Having spent a decade and a half closely tied to the Akita community, his move to lead the women’s national team of Chinese Taipei represents a bold step into international coaching.
A Legacy in Akita: From Assistant to Head Coach
Maeda’s journey with the Akita Northern Happinets was defined by steady growth and a climb through the coaching ranks. He first joined the organization as an assistant coach during the 2015 season, spending several years learning the nuances of the team’s culture and the B1 League’s demands. By the 2019 season, he was promoted to head coach, a role he held for approximately six years.
The pinnacle of his tenure in Akita came in 2022, when Maeda successfully guided the Happinets to their first-ever appearance in the Championship. This achievement solidified his reputation as a coach capable of elevating a franchise to the top tier of domestic competition. Throughout his time at the helm, Maeda was recognized for maintaining stable and competitive results in Japan’s top league.
However, the most recent season proved challenging. Following a dip in performance and a struggle to maintain winning momentum, Maeda stepped down from his position in December. This departure opened the door for his current transition to the international arena.
The Challenge Ahead: Elevating Taiwan’s National Program
Maeda inherits a Taiwan women’s national team currently ranked 39th internationally. For a coach accustomed to the high-pressure environment of the B1 League, the task will be to apply professional club standards to a national team setting to climb the global rankings.
Whereas the transition from coaching a men’s professional team in Japan to a women’s national team in Taiwan involves different dynamics, Maeda’s tactical discipline and experience in building winning cultures are expected to be key assets. His career trajectory—which includes a stint with the Takamatsu Five Arrows (now Kagawa) starting in 2008—suggests a deep understanding of the Japanese basketball ecosystem that he can now export to the region.
Timeline for Transition
The transition from Japan to Taiwan will happen rapidly. According to reports, Maeda is scheduled to leave Akita in mid-April to begin his duties in Taiwan. Before his departure, he will make a final appearance in Akita to bid farewell to the supporters who backed him for over ten years.

Fans can expect to see Maeda one last time on Saturday, April 11, during a Happinets home game, where he is scheduled to personally greet the crowd and express his gratitude for the support received during his tenure.
Key Takeaways: Kenzo Maeda’s Career Shift
- New Role: Head Coach of the Taiwan (Chinese Taipei) women’s national team.
- Akita Tenure: Assistant coach from 2015; Head Coach from 2019 until December 2025.
- Major Achievement: Led Akita Northern Happinets to their first Championship appearance in 2022.
- International Context: Taiwan’s women’s team currently holds an international ranking of 39th.
- Final Appearance: Scheduled fan greeting in Akita on Saturday, April 11.
As Maeda prepares to depart for Taiwan in mid-April, the basketball community in Akita looks back on a decade of growth and a historic championship run. The focus now shifts to how his leadership will shape the future of Taiwan’s women’s basketball program.
For further updates on the Taiwan national team’s progress and upcoming international fixtures, stay tuned to ABS News and official league announcements.
What do you reckon about Maeda’s move to the international stage? Let us know in the comments below.