Vienna, Austria – The Austrian Cup, known officially as the UNIQA ÖFB Cup, has secured a new broadcasting partnership beginning with the 2026/27 season. Streaming platform JOYN and television channel PULS 4 will exclusively broadcast select matches live and free to viewers, marking a significant shift in the competition’s media landscape.
Under the agreement, which extends for four seasons, JOYN and PULS 4 will air four live matches per season, starting from the first round through the quarterfinal stage. This move aims to broaden the reach of the traditionally popular cup competition and engage a wider audience, according to officials.
The partnership builds on the existing relationship between ProSiebenSat.1 PULS 4 and the Austrian Football Association (ÖFB), complementing the long-standing coverage provided by ORF, the Austrian Broadcasting Corporation. Josef Pröll, Chairman of the Supervisory Board of the ÖFB, emphasized the importance of this collaboration. “Alongside our long-term partner ORF, this agreement with JOYN & PULS 4 is an important step to further expand the live coverage around the UNIQA ÖFB Cup and to target different audiences more specifically,” Pröll said in a statement. OTS.at
Thomas Gruber, Co-CEO of ProSiebenSat.1 PULS 4, expressed enthusiasm for adding the UNIQA ÖFB Cup to their sports portfolio. “We are pleased about the expansion of our sports portfolio to include national football with the attractive UNIQA ÖFB Cup. Sport remains an important program pillar in our diverse offering on PULS 4 and JOYN,” Gruber stated. ProSiebenSat.1 PULS 4
The broadcasting team will feature familiar faces, including Florian Knöchl, Phillip Hajszan, Mario Hochgerner and Lukas Kapun, promising viewers both expert analysis and engaging commentary. The deal grants JOYN and PULS 4 a “second-choice” selection right for matches, meaning they can choose from the available games after ORF has made its selections. laola1.at
This expanded coverage comes at a time when Austrian football is experiencing growing interest. The UNIQA ÖFB Cup, a competition steeped in tradition, offers a platform for clubs of all levels to compete for national glory. The free-to-air access provided by JOYN and PULS 4 ensures that the excitement of the cup run remains accessible to all football fans across Austria.
The “Power of Cooperation” – a collaborative approach between ORF, and ProSiebenSat.1 PULS 4 – is central to this new arrangement. Both media companies are committed to maximizing the reach and quality of Austrian football coverage. This partnership aims to provide a diverse and accessible platform for the competition, ensuring its continued success in the years to come.
For fans, So more opportunities to follow the drama of the UNIQA ÖFB Cup, with live coverage available on both free-to-air television (PULS 4) and through the free streaming service JOYN. The selection of four matches per season will likely focus on compelling matchups and potential upsets, offering a captivating viewing experience.
The agreement underscores the increasing importance of streaming platforms in the sports broadcasting landscape. JOYN’s inclusion as a key partner demonstrates a shift towards providing fans with more flexible and accessible viewing options. This move aligns with a broader trend in the industry, where digital platforms are playing an increasingly prominent role in delivering live sports content.
Looking ahead, the first matches to be broadcast under this new partnership will be during the 2026/27 season. The ÖFB Cup schedule will be released later this year, with details on the specific matches selected for live coverage to follow. Fans can stay updated on the latest news and schedules through the official ÖFB website and the channels of JOYN and PULS 4.
The next confirmed checkpoint for the UNIQA ÖFB Cup is the release of the 2026/27 season schedule. Keep an eye on the official ÖFB website for updates. What are your thoughts on this new broadcasting arrangement? Share your opinions in the comments below!
