China Sports Lottery Innovation Helps “Zhejiang BA” Spark Popular Participation
“The battle of Zhejiang BA is on fire! Winners, reversals, peak duels – every second is a heartbeat!” Recently, during the prime time of FM93 Zhejiang Traffic Voice, a special program called “Wonderful Zhejiang BA” attracted the ears of many listeners and basketball enthusiasts with its passionate slogans and interesting interactions. This is not only a wonderful broadcast about basketball games, but also a “sound feast” that combines sports betting, public welfare concepts and local cultural sentiments. Behind it is a vivid epitome of China Sports Lottery’s deep participation in and innovative support for a series of public welfare activities of the Zhejiang Basketball League (referred to as “Zhejiang BA”).
Sound basketball: the “second scene” of the game on the radio
At 9:35 am and 19:05 pm, listeners can listen to “Wonderful Zhejiang BA” exclusively titled and broadcast by the Zhejiang Provincial Sports Lottery Management Center through FM93 Traffic Voice and Beifeng APP. In the program, the host uses a relaxed and humorous style to interpret the dynamics of the game, share player stories, and specially set up a highly participatory “match result guessing” link.
“We have two games every night. Today we focus on the game between Wenzhou and Zhuji. You can send your supported teams and prediction results on the Beifang APP.” In a recent program, the host called on the audience. The program not only broadcasts the game status, but also serves as a bridge between fans and the game. With simple interaction, listeners will have the opportunity to become one of the 5 “lucky winners” every day and receive the top-notch scratch-off lottery tickets given out by Zhejiang Sports Lottery. This form of combining event viewing, knowledge and fun with public welfare experience makes sports betting more down-to-earth and warm. As the host said in the program: “This is not only a basketball competition, but also the enthusiasm to fight for your hometown… Let more people fall in love with a city because of a game.”
Beyond Betting: A Deeply Integrated Public Welfare Sports Practice
The “Wonderful Zhejiang BA” radio program is just one part of the huge publicity project “China Sports Lottery Helps Zhejiang BA”. It is reported that the project will run through the 2025-2026 season and aims to explore a diverse integration model of “philanthropy + sports + culture + cultural tourism”. The project creatively conducts a “cross-time and space dialogue” between Zhejiang’s historical celebrities such as Su Shi and Yu Qian and modern sports charity. Through artistic expression, the charity concept is deeply rooted in regional culture. At the same time, the “2026 Basketball Dreams” collection activity was launched for the whole society to help ordinary people realize their basketball dreams by giving away Zhejiang BA exclusive basketballs. Some dream representatives will also be invited to participate in subsequent offline carnival activities to further bring public welfare sports betting, top events and ordinary citizens closer.
Public welfare core: Promote mass sports and spread rational views on lottery purchasing
Throughout the entire event, whether it is the prize setting in the broadcast interaction or the rich content of offline activities, the brand exposure of China Sports Lottery is always closely connected with “public welfare” and “sports”. The project not only provides a showcase for local players and stimulates urban sports vitality by supporting provincial-level high-level mass basketball events; it also organically integrates sports lottery public welfare funds into various activities to support the promotion of sports and social welfare undertakings, strengthening its attributes as a national public welfare lottery.
It is worth noting that at the end of every radio advertisement and program, the warm reminder “Happy lottery shopping and rational betting” will sound as scheduled. The program also includes common-sense introductions to the rules of sports betting games, guiding the public to establish a healthy and rational concept of lottery purchasing while participating in fun interactions. The China Sports Lottery has always adhered to the issuance purpose of “from the people, for the people”. Lottery purchasing is a way to convey love and add fun to life, and advocates everyone to practice rational lottery purchasing.
Currently, the “Zhejiang BA” competition is in full swing. The series of innovative public welfare activities accompanying the competition are continuing to convey the passion of sports and the warmth of public welfare through multiple channels such as broadcast sound waves, new media topics, and offline scenes. This not only injects richer connotations into a provincial basketball event, but also provides new “Zhejiang practice” for how public welfare forces can help the development of mass sports in a more innovative and down-to-earth manner.
(Original title: Sports charity meets voice live broadcast room, “Zhejiang BA” sparks nationwide participation)
