Yasuda Group Co., Ltd. appears to be in debt of 13.4 million euros (approximately 2.44 billion yen) to Real Sociedad, which plays the Japan national team midfielder Takefusa Kubo, with whom they have a partnership agreement. Since the company is also a sponsor of Stade Reims, which belongs to FW Keito Nakamura and defender Daiki Sekine, there are concerns about the impact on various areas.
On December 9th, the Spanish media Noticias de Gipuzkoa reported on the issues surrounding the Yasuda Group, saying, “In the official annual financial report sent by Sociedad to shareholders in preparation for the general meeting of shareholders, it has been revealed that 13.4 million euros in receivables related to the Yasda Group have been recorded.” The unpaid amount is related to the company’s main sponsorship fee and the Japan tour held in the summer of 2024 (games against Tokyo Verdy and Gamba Osaka).
Yasuda Group was established on October 1, 2023. Their business is human resource development through sports, and they have signed sponsorship contracts with Sociedad and Reims. He was in charge of organizing both clubs’ tours to Japan. Additionally, the company’s representative director and president is Keisuke Yasuda, and CMO Retsu Tanigawa is a former J.League player. He has a track record of playing for Shimizu S-Pulse, Ventforet Kofu, Mito HolyHock, etc. After retiring, he worked at a general company. It will join the Yasuda Group in 2024.
Signed a two-sponsor agreement with Sociedad in October 2023. The contract was for two years, with a one-year extension option, but the contract was revised in July 2025. Although he is no longer the chest sponsor on his uniform, recent local reports confirm that behind the review of the contract there was a huge amount of payment delays and non-payment issues.
The Yasuda Group also became a hot topic after it was reported that the costs for hosting the Barcelona vs. Vissel Kobe match in July 2025 may not have been paid. At the time, Nobuaki Tanabe, president and representative director of Jeb Entertainment Co., Ltd., whose clients included Japanese national team forward Daenen Maeda (Celtic), told X about the company’s current situation, saying, “A former J.League player appeared in the media as the CEO, and when the company was first established, the son of a famous university soccer director was listed on the company’s website as an officer.However, everyone knew that there was no real situation.”
