Eastpak he makes a basket with the National Basketball Associationbetter known as Nba. The two have created a collection that fuses street style and basketball culture through a line of backpacks, including four ‘Day Pak’r’ that pay homage to some of the most legendary teams in NBA history: the Chicago Bulls, the Boston Celtics, the Los Angeles Lakers and the Golden State Warriors.
The all-over print with the NBA logo and the pattern dedicated to the teams enrich classic silhouettes such as the ‘Day Pak’r’, the ‘Transit’r’, the mini bags and much more. And for true enthusiasts, the NBA ‘Basketball Pak’r’ and ‘Groupie’ styles are inspired in design and texture by a real basketball, bringing a bit of the court into your everyday carry.
“We’re always looking for new ways to give fans a voice, and this collaboration with Eastpak enables that through creative designs and proven quality. With a record number of European players in the league and basketball participation continuing to grow, there’s never been a better time to be a fan,” he said Steve GriffithsNba Europe and Middle East associate vice president, global partnerships.
“Basketball continues to transcend the court, shaping fashion and identity across generations,” he adds Pete Winkworthmarketing director Eastpak Global -. This collaboration with the NBA celebrates cultural influence and personal expression. It reflects Eastpak’s ongoing evolution as a brand rooted in urban culture and strengthens our presence at the intersection of lifestyle and streetwear, in tune with today’s trend-setters.”
