Iconic NBA boss David Stern is dead
David Stern, emblematic boss of the NBA from 1984 to 2014, died Wednesday at the age of 77, two weeks after having suffered a cerebral hemorrhage.
During his 30-year reign, this New York grocer’s son, a law graduate, made the NBA thrive and turned it into a global brand. At the time, this body was in the grip of serious financial problems and was far from having the media exposure of the NFL (American football) or the MLB (baseball). During his mandate, seven franchises were created and joined the League to make it grow to 30 clubs. Others have moved and all have increased their incomes considerably.
The players too. Their average salary dropped from $ 250,000 in 1984 to $ 5 million in 2014. Players, some of whom have become planetary stars like Michael Jordan, Magic Johnson, Larry Bird, and later Kobe Bryant and LeBron James, were put forward by David Stern, aware that they would help transform and popularize the NBA. (Photo AFP).