This is what it looked like in 2022 when the NFL visited Munich.
What: AP
The NFL’s goal: $25 billion in sales
Germany Governor Alexander Steinforth formulated this bold claim before the football stars competed in the Bavarian capital for the first time in 2022. Ambitious – but almost cute considering the NFL master plan.
Our goal is to reach a global audience and become a global sport.
Roger Goodell, NFL-Chef
Goodell is used to thinking big. In 2010, four years after the 32 team owners elected him commissioner, he boldly promised to increase the annual revenue of the world’s most financially powerful league from $8 billion to $25 billion by 2027.
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A daring plan even for the NFL money machine. With luck and skill, Goodell is now almost there. The league recently broke the $20 billion mark.
NFL revenue has exploded
Football expert Esume sees great potential
“The growth is insane – and a lot is still possible,” said German TV commentator Patrick Esume recently in “Capital”. The path out into the world now promises great potential.
Goodell has consistently pushed forward internationalization. One of his first decisions was to bury NFL Europe and its successors, which were unpopular with club owners, and replace them with regular NFL games in London.
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The fact that the league does not spend time abroad like European football with boring test matches as bait for fans is part of its success. Since its debut in 2005 at the Aztec Stadium in Mexico City, the NFL has steadily expanded its range of league games abroad.
Are the Jaguars coming more often?
However, a separate team for Europe remains a thing of the future for the time being. Especially since the Jacksonville Jaguars, like the football club FC Fulham owned by US billionaire Shahid Khan, are now renovating their stadium in Florida for $1.2 billion. However, it is quite possible that London’s permanent guest of recent years will jet across the Big Pond more often during the renovation.
Steinforth gives German fans hope
Starting in 2025, the NFL will allow up to eight “away” games, and if the league follows Goodell’s vision and adds another game day to the season, perhaps as many as 16 soon.
Good news for German fans. “We have come to stay,” says NFL manager Steinforth. Perhaps the NFL will expand the contract with Munich and Frankfurt, which expires in 2025, to several games a year based on the London model. Or venues are added. Berlin and Düsseldorf have their hopes up.
What: Reuters
