WTA Extends Deal Despite Controversy: Saudi Arabia’s Growing Influence in Sports

WTA Extends Deal Despite Controversy: Saudi Arabia’s Growing Influence in Sports

The WTA nevertheless concluded the next deal. For Marina Storti, CEO of the organization’s commercial division, it is an opportunity to “further expand the sport, attract more tennis fans and inspire more young people to get involved in the sport.”

Saudi Arabia is active in world sports far beyond tennis. The World Cup is expected to take place there in 2034, the LIV tour caused a split in the scene in the Gulf, major boxing matches such as the heavyweight fight between Alexander Usyk and Tyson Fury on Saturday always take place in Riyadh, and Formula 1 is now also dependent on the Saudi sovereign wealth fund . In tennis, the PIF is also a sponsor of the combined WTA/ATP events in Indian Wells, Miami, Madrid and Beijing, and Rafael Nadal is an ambassador for the country. Critics describe the commitment as “sportswashing”.

2024-05-20 20:11:00
#Saudi #Arabia #joins #WTA

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