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CMP is the new ‘title sponsor’ of the Venice Lido Beach Trail on the Lido of Venice – Sport Marketing News

The commitment of CMP, the prestigious sportswear brand of the F.lli Campagnolo group, in the events organized by Venicemarathon is doubled. In addition to the title for the sixth consecutive year of the extremely successful night urban trail, the CMP Venice Night Trail scheduled for Saturday 6 April in Venice, from this year the brand also acquires the title of the 5K ‘trail on the beach’ and 11K, which for the next 3 years will be called CMP Venice Lido Beach Trail and whose third edition will be held at the Lido of Venice on Sunday 22 September.

CMP thus signs this spectacular event, which develops between the beach, sand dunes, pine forest and dam. A race, therefore, very fascinating due to the context in which it takes place, but at the same time very challenging due to the different types of terrain that the athletes will encounter and the natural obstacles they will have to face, especially in the pine forest part.

In addition to the distances of 11K and 5K, the event will, as always, propose the Alì Family Run of around 2K, free and dedicated above all to families, children and accompanying companions, which will take place entirely on the shoreline.

This year too, the event will have the Blue Moon bathing establishment as its headquarters, where the CMP Venice Lido Beach Village will be built, will host the Pasta Party and in front of which the start & finish line will be set up.

With the third edition and the entry of CMP into the title of the event, the logo also presents a new graphic design, which highlights the most iconic elements of the Lido of Venice such as the sea, the beach, the San Nicolò lighthouse which stands out at the tip of the dam crossed by the athletes and the Italian flag, which underlines the ‘Made in Italy’ especially on the occasion of the intense promotion in Italy and abroad that the organizers are doing in the main marathons in the world (London, Paris, Prague, Rome etc…) to attract more and more runners, enhance the tourism-sports aspects and consequently increase the economic impact for the area.

“We are happy to expand our commitment to supporting the events organized by Venicemarathon, with which we share the passion for sport, the love for the environment and the valorization of the territory. It is a truly evocative event, which celebrates the sporting spirit and the unique environment of our beloved Venice. We can’t wait to accompany athletes and enthusiasts in this unique setting, contributing to an unforgettable experience” – declares Fabio Campagnolo, CEO of CMP.

Registration is open and continues rapidly towards the goal of 1,500 registered participants, a limit of participants that the organizers have set to guarantee quality and efficiency in services, but above all to protect the environment.

2024-02-26 16:59:04
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