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Amazon Shatters Streaming Record with Most-Watched NFL Game in History

Amazon’s coverage of the Thursday Night Football (TNF) game between the Seattle Seahawks and the Dallas Cowboys has broken the record for the most-streamed National Football League (NFL) game in history.

Confirmed:

Seahawks v Cowboys is most-watched game ever on Prime Video 
Game averaged 15.26 million viewers and generated a peak audience of 17.76 million, according to Nielsen’s National TV Ratings 
Fixture on 30th November was up 53 per cent compared to last year’s comparable game (Buffalo Bills versus New England Patriots on 1st December 2022) 

Context:

Now in the second year of its 11-season pact with the NFL, which is worth US$1 billion annually, Amazon has posted a double digit, year-over-year viewership increase for its 11 games this season. To date, TNF is averaging 12.58 million viewers, up 29 per cent on last season’s 11-game average on Prime Video.

Coming next:

Amazon’s next scheduled TNF game will see the Patriots face the Pittsburgh Steelers on 7th December.

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2023-12-05 12:01:50
#Seattle #Seahawks #Dallas #Cowboys #Amazon #moststreamed #NFL #game

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