Taylor Swift has revolutionized the NFL. Beyond the sauce that her relationship with Travis Kelce, tight end of the Kansas City Chiefs, may entail, the truth is that the presence of the musical superstar in last weekend’s game between the current champions and the Chicago Bears It has not taken long to have an effect on issues such as audience or merchandising.
For a start the league itself has changed its description and photo on its ‘X’ profilethe network formerly known as Twitter. The official profile of the competition now responds to the description of ‘NFL. Taylor’s version (a reference to the re-releases of Swift’s albums after her conflict with her managers that forced her to re-record all of her albums) and its cover photo is for the singerwith the mother of the Chiefs player in a box at Arrowhead Stadium in Kansas City.
A change that has not only been seen in ‘X’. The football league has also changed its profile on Tik Tok. His description reads ‘Taylor was here’ on the same day that the league announced rapper Usher as its star performance at halftime of the next Super Bowl. News that tiptoed before Hurricane Swift.
Not only the NFL has been affected by ‘Hurricane Swift’. Travis Kelce himself has suffered its effects both on social networks and in the sale of his products. In the last week The player has seen how he surpassed three million followers on Instagram after gaining more than 325,000 in the last seven days. A profit greater than what he received after winning the Super Bowl last February.
Let’s keep going. Her followers on social media are not the only thing that has boosted Kelce’s popularity. Chiefs tight end merchandise has seen a 400% increase over the past weekend. In fact, the Kansas City player’s jersey has become the second most sold in the league during the weekend, surpassing that of his teammate Patrick Mahomes and only behind Tua Tagovailoa, quarterback of the Miami Dolphins.
Further. Tickets to see the Kansas City Chiefs have also been ‘affected’ by the presence of the singer from Pennsylvania. According to the ticket sales portal StubHub, the game between the Chiefs and the Bears was the game for which the most tickets have been sold in a single day since the season started. Besides The search to buy tickets for Missouri franchise games has multiplied by three in the last five days.
Taylor Swift’s presence has not only had an impact on the number of followers or the sales of products. The Chiefs’ star tight end made seven receptions for 69 yards, including a three-yard touchdown which made the pop superstar jump for joy. Swift’s presence at the Chiefs’ Arrowhead stadium fueled rumors of a budding relationship with Kelce and generated practically more attention in the press and social networks than the game itself. “I heard she was in the stadium and I felt a little pressure,” Mahomes joked in the postgame interview. “I knew I had to give the ball to Travis.”
Passionate about basketball since he was a child, Guillermo García has managed to make the sport of basketball his profession. Graduated in Humanities from the Carlos III University and with a Master in Journalism, he began working at Marca in 2003, where he had time to do everything from football to reports and opinion, including the closing section. In 2011 he began as an editor on the official NBA website in Spanish and since then he has covered basketball information with special attention to what is happening in the United States. In addition, he has covered two Eurobasket, two World Cups and two Olympic Games, along with a multitude ACB playoffs, NBA and Euroleague Final Four games. He has also been able to interview figures from other sports such as Usain Bolt, Simone Biles or Armand Duplantis. …
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