Home run for the Stones. In a new deal with the MLB, the comeback album “Hackney Diamonds” is being delivered in 30 different versions.
A funny advertisement for a glassworks, worldwide projections of the new logo. Also at Vienna’s Rathausplatz. And a globally broadcast press conference alongside Jimmy Fallon. The Rolling Stones are setting new marketing standards with the promotional campaigns for their new comeback album “Hackney Diamonds”, which is expected to be released on October 20th. Now they’re outdoing themselves: In collaboration with MLB (Major League Baseball), “Hackney Diamonds” is being released in 30 (!) different cover variations. One for each club. From the Boston Red Socks to the New York Yankees.
The white vinyl discs, designed to resemble a baseball, cost $38. Per club, mind you. Collectors who want everything will have to dig deep into their pockets: the complete set costs $1,140.
But the MLB edition is only the pinnacle of marketing. Before that, “Hackney Diamonds” was already available in 9 (!) different vinyl editions and 5 different CD editions. And there’s still a lot to come: on October 29th, the Stones will provide the jersey sponsor for FC Barcelona in the El Clásico against Real Madrid. A special vinyl edition could also follow. Maybe “Hackney Diamonds” will soon also be available as a Rapid or Austria version.
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