F1, McLaren’s sponsor and the nicotine sachet war: between health and regulatory gaps

F1, McLaren’s sponsor and the nicotine sachet war: between health and regulatory gaps

Oranje versus papaya, two different shades of orange that on the eve of Grand Prix of the Zandvoort have distracted the attention a little from the events of the track, with a Max Verstappen looking, at home, for the umpteenth record to break, in this case the number of consecutive grand prix wins (8 those of the Red Bull driver, 9 the record held by Sebastian Vettel and established with the energy drink team). In the case of the war between orange, however, talent and stats are not involved, but regulations e salute. Since 2006 the Circus of Formula 1 banned the advertising of cigarettes and products containing tobacco on the liveries of the single-seaters and, consequently, on all materials relating to the teams. In When the anti-smoking legislation arrived even earlier, in 2002. But every legislation, if studied in depth, presents a voidand this one small flaw is allowing McLaren to hit the track by sponsoring a product whose sale is forbidden in the country where the race will take place. It’s about Velo, nicotine sachets produced by a company belonging to the group BAT (British American Tobacco), the second largest producer of cigarettes in the world.

The story arose after one official protest presented by a number of health associations Dutchincluding the The Heart Foundationwhich deals with heart disease, and the KWFspecializing in the fight against cancer. However, their appeal was rejected by the Commission for the Advertising Codeas the ban concerns products containing tobacco. Velo sachets contain instead nicotine only and therefore do not fall into this category. These sachets, whose sale it’s not legal not even in Italiacontain a white flavored powder which is put under the lip and absorbed by gums and the oral mucosa. It is a product that BAT has created, together with the brand’s e-cigarettes Vuseto abandon cigarettes and switch to products with nicotine but without tobacco (and this is the difference with lo Snus, to which they are improperly associated, which is instead composed of wet tobacco powder). The consumption in continuous increase of the sachets, especially among the youngprompted last April the Dutch government a prohibit the sale of all types of nicotine sachets. However, the legislation relating to the ban on advertising is still in the works, and precisely for this McLaren had easy game in bringing his sponsor Velo to Zandvoort – even if on the track the single-seaters will bear the inscription Lovebut only thanks to a competition launched on its social channels by the Woking team which provided for the extraction of 60 names of as many fans whose names will be added on the MCL60 of Lando Norris e Oscar Plates.

While aware of a regulatory system being developed, Dutch health associations have tried to force the hand aiming on the inconsistency between a ban on the marketing and sale of a product in the country and the possibility of advertising it. The focal point remains, however, the danger for health. Marc Willemsenan expert on tobacco control, spoke of “strong addiction created by this sachets, which also hurt a lot. The cause is nicotine, a substance that is originally found on a tobacco plant and ensures that insects do not eat the plant. It’s a kind of poison. Nicotine affects the nervous system, is harmful to the brain and affects the system cardiovascular. And still today it is not clear the amount of nicotine present in a sachet”. McLaren’s reaction was a press release as much aseptic How much unassailablein which it was stated that “all the brands present on the McLarens are fully compliant with the regulatory requirements and to advertising standards of every country in which we compete”. Epilogue therefore different than Mission Winnowthe masked logo Philip Morris who camped on the Ferrari few years ago. But in that case it was, precisely, cigarettes.

In Italy for Monza e Imola the Velo-McLaren problem does not even arise, since, on the legal plan, the current definition of a “tobacco product” does not include non-tobacco nicotine. Indeed, the direction taken seems to move on opposite side, after last year in the Milleproroghe decree a package of rules had appeared in extremis which gave way to the production in Italy of the Velo nicotine sachets in the plant of Trieste of the BAT, with destination Denmark for marketing.

2023-08-27 07:06:08
#McLarens #sponsor #nicotine #sachet #war #health #regulatory #gaps


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