behind the scenes of Manchester City’s success

Hitchhiking with the Nissan Kicks 2024o MKTEsportivo already starts to activate the great decision of the Champions League and details how Manchester City, one of the finalists of the competition, has strengthened its brand over the years, is increasingly comfortable in the billing ranking and accelerates towards an even more promising future.

Taking advantage of the passion of its fans, the growth of its fan base and the constant search for excellenceo Manchester City activate an attitude more aggressive in relation to the football ecosystem, in terms of signings, investments in infrastructure and sponsorship agreements around the world.

And if it is important to highlight the comfort to lead within its market, precision absolute decision-making and a absolutely 360 viewwe present some of the pillars that place the English club as one of the great references of current football.

World football revenue leader

According to the 2023 edition of the Football Money League, by Deloitte, with €731 million, Manchester City is the highest earning club in the world. He appeared in the TOP 5 for the first time only in 2015/16.

The profit of £42 million in the period was the best financial result among any team in European football.

Revenue growth was driven by commercial earnings between seasons: from €65 million to €373 million. A new Premier League record!

Khaldoon Al Mubarak, chairman of City, praised that this was the most successful financial year in the club’s history, both in terms of revenue and profits.

Already in the survey of Brand Finance, Manchester City appeared as the second most valuable football brand in the world, with a valuation of € 1.33 billion.

With City Football Group, a global business model

Owners of Manchester City, City Football Group is renowned for its innovative approach in the development of football clubs and for its commitment to achieving success, not only in sport, but commercial and community.

Founded in 2013, CFG is controlled by the Abu Dhabi United Group (ADUG) and is headquartered in Manchester, England.

Manchester City, under the management of the group, adopted an innovative business model, becoming part of a portfolio that includes teams in Major League Soccer (New York City FC), Australian A-League (Melbourne City FC), Super Indian League (Mumbai City FC), Japanese J-League (Yokohama F. Marinos), in the Uruguayan football elite (Montevideo City) and, more recently, in the Campeonato Brasileiro (Bahia).

Over the years, this marketing approach ended up contributing to Manchester City having at its disposal a global network for identifying talent and exchanging good practices coming from several continents.

Nissan: first partner of the new management

In July 2014, Nissan made history by becoming City Football Group’s first commercial partner. In addition to the English giant, the contribution involves other teams in the group’s portfolio, such as New York City FC, Melbourne City, Sichuan Jiuniu FC and FC Girona. Since 2019, Pep Guardiola has been the ambassador of the automaker.

Sponsorship has been based on shared values ​​about performance, technology and sustainability. In this regard, Nissan is with Manchester City seeking to enhance its brand values ​​towards innovation to positively impact people’s lives.

Innovation and 360° Vision

It is undeniable that the English club is the most powerful and most successful within the City Football Group portfolio. In this way, the management work involves a 360 look at what the club represents for the city and its community.

Through social responsibility programs and sustainability initiatives, City seeks to give back to society and use its platform to make a positive impact. This includes projects like the City in the Communitywhich uses the power of football to improve people’s lives, as well as its commitment to sustainable and eco-friendly practices in its operations.

On social networks, between profiles on Twitter, TikTok, Instagram, Facebook and YouTube, there are more than 100 million followers.

Aware of its reach, Manchester City is increasingly investing in the production of original content, such as interviews, documentaries and series, in addition to initiatives involving Web3.0, such as taking the Etihad Stadium into the metaverse, and the CityVRwhich offers fans the opportunity to experience the atmosphere of the club in virtual reality.

The footprint of innovation and appreciation of fans, which culminated in record revenues and digital prominence, is corroborated by the vision of the club’s CEO, Ferran Soriano.

“Our strong revenue performance was due to several factors, but ultimately driven by the beautiful football we play and the continued fan growth it generates; more fans, more public, more people in the stadium and more partners who want to be commercially associated with Manchester City.

It is undeniable that the club has been proactive in building its brand, expanding its fan base and using innovative strategies to stand out in the global football market. It’s a comprehensive approach that strives for excellence in every aspect, both on and off the pitch.

The aim is to create a complete and meaningful experience for its entire ecosystem, establishing Manchester City as a benchmark, not only in competitiveness, but in the way it relates to its fans and society.

As a result of this, fruits are being harvested: champion of the Premier League in the current season, of the FAP Cup and seeking the unprecedented title of the Champions League.

And the subjects covered in this article: performance, innovation and 360 vision, are also characteristics of the Nissan Kicks 2024.

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