Worldwide and historical partner of the Games, Coca-Cola will deliver approximately 20 million drinks to athletes, accredited persons and spectators during the Olympic Games. With a major challenge: to revolutionize the way drinks are distributed, in order to achieve the goal of zero waste. “A world without waste, and in particular collecting a bottle or a can for each bottle or can placed on the market, is the roadmap for The Coca-Cola Company in all countries in Europe by 2030, with a commitment to reduce greenhouse gas emissions by 30%, underlines Claire Revenu, Managing Director Paris 2024 at Coca-Cola. Paris 2024 acts as an accelerator, to show that if we want to achieve these objectives, we must work on packaging, which represents 47% of emissions. »
