BRIONI joins hands with brand ambassador Wang Kai and Mangrove Foundation (MCF) to launch “BRIONI X WANG KAI X MCF Limited Joint Series”

Brioni is pleased to announce that it has joined hands with brand ambassador Wang Kai and the Mangrove Forest Foundation (MCF) to launch the “BRIONI X WANG KAI X MCF” limited joint series. Contribute to wetland conservation and education.

This joint capsule series focuses on seven casual and refined items, including Cuban collar shirts, T-shirts, bomber jackets, knitwear, jogging pants, casual shorts and baseball caps, creating a casual and versatile urban look, highlighting Brioni Oni exquisite Italian craftsmanship. Each piece is decorated with exclusive bird-shaped details, inspired by the endangered Spoon-billed Sandpiper (Calidris pygmaea), this capsule collection reflects Brioni’s consistent low-key style and excellent texture, but also hopes to Raise people’s attention to environmental protection, support the protection of precious biodiversity and sustainable development issues.


Spoon-billed Sandpiper is one of the endangered species of waterbirds, with only about 800 left in the world. These birds with unique spoon-shaped beaks are listed as national first-class protected animals in China. Brioni brand ambassador Wang Kai, who is also the global guardian ambassador of the Mangrove Foundation and Save the Spoon-billed Sandpiper, acts as a bridge to bring the Mangrove Foundation and Brioni together to bring this meaningful cooperation.

8% of sales from this limited edition collection will be donated to the Mangrove Foundation for wetland conservation and environmental education efforts. The Mangrove Foundation is China’s first public fundraising foundation for environmental protection initiated by the people. It is committed to the protection of wetlands and their biodiversity, and practices the nature conservation model of social participation.

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The “BRIONI X WANG KAI X MCF” joint capsule series is limited to a total of 155 items, which will be exclusively sold at the Brioni WeChat Mini Program online boutique on May 29, 2023 for seven days, and then on June 5 World Environment Day is available in limited quantities at Brioni boutiques in Mainland China.

2023-05-31 09:58:37
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