In bus shelters. On social networks and on television screens. Even at the supermarket. The Six Nations Tournament ended this weekend, but we have not finished seeing the Blues of the XV of France in the months to come. And not only in the field, but also in advertisements praising the merits of this or that product. The movement, already well underway after the Grand Slam 2022, will intensify in the coming months, as we approach the sporting event of the year in France: the Rugby World Cup this autumn (September 8 -October 28).