(ANSA) – MILAN, MARCH 10 – Serie A is getting more and more alive and continues to attract spectators in Italy. In fact, every day it records around 6 million audiences on Dazn: the most watched match so far has been the one between Juventus and Inter on the 13th day with over 2.2 million spectators, followed by the Inter-Milan derby in the 21st round with 2.1 million of spectators and from Napoli-Juventus on the 13th day with 1.8 million spectators. “The Serie A audience streamed on Dazn confirms the great passion that Italians continue to feel for the top league”, Stefano Azzi, CEO of Dazn Italia, commented to ANSA. In particular, the surveys of the first season certified by Auditel to date speak of around 6 million viewers per day, in line with that of the past 2021-22 and, per single broadcaster, higher than the previous seasons. “It is very significant to note how viewing habits are evolving: thanks to the flexibility allowed by live streaming, ‘on the go’ use is growing and now 30% of connected devices are mobile – adds Azzi -. consumer that is changing profoundly, the championship is returning decidedly positive results. The work we are carrying out with Auditel allows us to have a precise picture of the path we have taken, and advertising investments also confirm this. Even the 25th matchday recorded data of high audiences, over 5,300,000, despite the fact that the figure was penalized due to a new configuration on Samsung Tizen which generated a decrease of between 20 and 30% on an individual basis towards the total audience”, concludes Azzi. (HANDLE).
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