The crazy success of the Kings League, the competition that wants to “outdated” football

DECRYPTION The first season of the championship created by Gerard Piqué revisiting the codes of football seduces the young generation. But doubts remain about the sustainability of his model.

Sunday afternoon, under the Catalan sun, they were 92,522 to have invested the Camp Nou, the FC Barcelona stadium, to attend the final of the Kings League which crowned El Barrio, a team led by the Spanish streamer Adri Contreras against the Aniquiladores (3-0) of another streamer, the Colombian Juan Guarnizo. The Catalan setting as the culmination of an inaugural season of the latest project led by Gerard Piqué. After the fiasco of the takeover and then the failed reform of the Davis Cup via his company Kosmos (which only retained the rights between 2018 and 2023), the former Barça defender has, this time, successfully launched his soccer league. A round ball competition revisited with unusual and sometimes fanciful rules putting teams of amateur players on a small field.

Some audience figures to measure the extent of the phenomenon. These have only swelled over the weeks since launching in early January, streaming across platforms…

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