Stephen Curry will remain Under Armor for many years to come. The Golden State Warriors star has signed a long-term extension with the sports brand that will go beyond his retirement as a basketball player.
Although the exact terms of the agreement have not been disclosed, it is likely that we are talking about one of the most lucrative endorsement deals in sports history. To what you receive fixed from Under Armor you have to add incentives, bonuses, royalties…
Curry is undoubtedly the icon of Under Armour. Being attached to the company since 2013, with them he has achieved up to five NBA champion rings that have made him jump to the elite of basketball in particular and of sport in general. With that journey, in 2020 he launched the Curry Brand; that is, his own brand within Under Armor. This is how the MVP of the last Finals shows his satisfaction for the renewal of such a relationship.
“We started this business by signing and thinking about the opportunity to deepen this partnership. The expectation was to get past my playing days and move on to additional investment in those great things that we both bring to the table. This is an exciting time to strengthen that. We understand that it is a mutually beneficial company to do great things and build a greater scale for the business, creating a great narrative, “says the player from the Californian organization.
Regarding the vision of the company, the founder of Under Armour, Kevin Plank, points out that the expected income with this association triggers a series of clauses to continuously extend Stephen Curry’s contract, which makes the signed agreement potentially of for life.
“It has always been in our mind to continue with Stephen. I couldn’t imagine Under Armor without Stephen, or Stephen without Under Armour,” she says.
(Photo by Christian Petersen/Getty Images)