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play basketball on a glass court

Basketball, a sport with more than a hundred years of history, never tires of innovating and looking for new formulas that make the fan experience more pleasant and help teams to be more attractive to commercial brands. In this search, FIBA ​​has given the green light to the use of a revolutionary glass court, which works as a giant video markerwhich will be officially released at the next U-19 World Cup to be played in Madrid next summer.

“Moving forward is one of our strategic priorities and underlines FIBA’s determination to look to the future in our sport and make basketball even more attractive for our fans while we improve the experience of the players, “he pointed out this morning Andreas Zagklis, FIBA ​​Secretary General. An announcement that coincided with the group draw for that World Cup to be played in Spain in July and in which the team was placed in group A along with Argentina, Australia and France. Complicated for the girls of mario lopez.

They will be the ones to launch this revolutionary LED track that will be installed in the WiZink Center for the matches of the final phase, the first time that a top-level FIBA ​​competition has been played on this type of surface.

Garbajosa, happy for the announcement

The glass court allows the presentations and the general spectacle of the match to be much more entertaining, but it also helps when it comes to managing and offering advanced statistics in real time. «We are happy to inaugurate this new ground and to do it in the year of the centenary of the FEB. As a former player, I am convinced that opening this new surface will be an incentive for the players and as the host country it will increase our possibilities from the point of view of marketing and branding for advertising purposes and will undoubtedly improve the experience of the fans. », pointed out, happy, Jorge Garbajosa, president of the federation.

The ‘LumiFlex’ court produced by the company ASB GlassFloor turns the ground into a huge giant video screen on which sponsorships can multiply, as they can alternately change at different times of the match.

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