Orléans Masters Badminton in the big leagues

This is indeed the great novelty of this year for the tournament! The Orléans Masters Badminton has moved into the top category, the WBF 300, which allows it to enter the circle of the 30 most important tournaments in the world. This promotion allows organizers to attract players from the World Top 10and to have greater media coverage. The Masters will benefit from an international television broadcast over the weekend of April 8-9, or 25 million potential viewers.

This is also one of the particularities of the tournament, its visibility. If in France, badminton is not very popular in the media, abroad, the discipline is very closely followed ! The Orléans Masters has therefore always benefited from a fairly substantial international visibility. ” When we were at the WBF 100 level, so the level below, we had about 10 million views on YouTube channelsexplains the president of the tournament, Franck Laurent. These are not small numbers because we just have to change our perspective. We are an Asian sport. And the populations are in Asia, not in Europe ».

241 players from 40 different nations are expected at the sports hall. And among them, some “sizes” of the discipline, in particular Carolina Marin, triple world champion and double Olympic champion, or the Danish Anders Antonsen, 17^th world, which has long been in the top 3 in the world. The French duo, 5^th worldwide, Delphine Delrue and Tom Gicquel, will also be there.

It will therefore be necessary to expect at a show “, underlines the president of the tournament. ” All the people who walk through the door of the sports hall systematically tell us “I did not expect to have so many emotions” ».

Men’s singles, women’s singles, men’s doubles, women’s doubles and mixed doubles are on the program. Info and tickets on the event website.