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Anrealage, a Japanese brand, presents a collection of ultraviolet technology in Paris – El Sol de México

This season of parades in the Parisian city has not only been full of glamourbut the more than 20 participating brands have taken care to present their new collections on a catwalk that becomes quite a show, exceeds the limits and surprises its spectators.

This was how the Japanese firm facilitydirected by the designer Kunihiko Morinaga has gone viral thanks to the catwalk of her autumn-winter 2023 women’s collection in which the ultraviolet technology is the protagonist.

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He presented more than 20 looks that at first glance seem common, however, they have hidden color and prints that are displayed when they are exposed to a ultraviolet light.

According to the fashion expertshave described this bet as a tribute to the meaning of the name of the Anrealage brandwhich is a combination of the English words real, unreal y age, which refers to “the era of the real and unreal”.

Son take ready-to-wear In which teddy-style coats, long plain dresses with ruffled sleeves, two-piece sets, round ponchos, vertical cylinder heels and voluminous sleeves and accessories such as capes and scarves stand out.

This effect was produced thanks to the fact that “the fabric is dyed with a special product”, as Morinaga explained after the show, likewise, he shared that the collection is based on the circular shape of the spotlight that illuminates the garments so that change colour.

The show began with two white outfits that, when exposed to light, revealed their design with a fretwork print and a combination of pastel colors.

The designer is known for mixing the virtual with reality in his collections. In 2003, he launched the brand and two years later he presented his first collection for the Tokyo Fashion Week in the Tokyo Towerand won the 2005 GenArt avant-garde award for young designers in New York.

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