While the brand has formalized the new status of the star of the Golden State Warriors as Curry President brandrumors speak of a lifetime contract between Steph Curry and Under Armour.
In partnership since 2013, Under Armor has just unveiled new Status of its most well-known brand athlete, Stephen Curry. From today, he thus becomes president of the Curry brand, “equivalent” of Jordan with Nike.
“Stephen is one of the greatest talents of our generation. He embodies what it means to be an athlete
Under Armor and is an integral part of the Under Armor family. We are happy to continue
to build together, bringing even more innovation and inspiration to athletes around the world
entire “ said Kevin Plank, Executive Chairman and Chief Brand Officer, Under Armour, in a press release.
The first 10 years was just the start. We are taking our partnership even further with a new long-term commitment to serve athletes and communities around the globe for years to come. #ProtectThisHouse pic.twitter.com/KUP4CDAJEH
— Under Armour (@UnderArmour) March 30, 2023
« This enhanced partnership aims to capture market share, drive business growth and create new business opportunities globally. ” explain UA. Through this collaboration, the American basketball player will continue to have a reach beyond the sport on future generations.
A special partnership negotiated by the agency Octagon, which according to several rumors, would be a contract for life. Reporter Nick DePaula American media ESPN explains that this contract long-term » « will extend beyond his basketball career and into his retirement ».
Nick DePaula goes on to say that while no details have been disclosed, this new contract may well be ” one of the biggest in sports history, once annual base salary, stock, signature product royalties and on-field incentive bonuses are taken into account.
Curry’s Under Armour extension, negotiated by @Octagonprojects to be one of the industry’s richest-ever deals & could surpass his total NBA contract earnings.
“What we want to do, is win every single day. If we do that, this will be a lifetime deal. » — UA founder Kevin Plank pic.twitter.com/Rlsm0nBHML
— Nick DePaula (@NickDePaula) March 30, 2023
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