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Super Bowl 2023 halftime: Who performs, how much money they make and how long the halftime show lasts

Less and less to go he Super Bowl LVII.

The duel between Kansas City Chiefs and Philadelphia Eagles will take place next Sunday, February 12, at State Farm Stadium in Glendale, Arizona; it will be then when this year’s Vince Lombardi winner is known.

As the big game draws near, expectations rise; however, not all hype focuses on the grills, since there are those not so NFL fans who only await the arrival of Sunday to to appreciate the halftime show.

Super Bowl 2023 halftime show: Who performs and how long is the performance?

He Super Bowl LVII will mark the debut of Apple Music as the new sponsor of the halftime show after the departure of Pepsi, which he let his contract with the league end after the 2021 season.

Having said that, the person in charge of entertaining the halftime show this 2023 – and to kick off a five-year contract between the NFL and Apple – is nothing more and nothing less than the one born in Barbarians, Rihanna.

As is usual, the Super Bowl LVII halftime show will last approximately 13 minutes.

Rihanna at the SB: How much money do you charge to appear at the halftime show?

A few days before the great event, the doubt about How much money will the interpreter of ‘Umbrella‘ for performing at the Super Bowl halftime show has not stopped emerging.

The answer is simple: Nothing. The artists in charge of performing at the halftime show They do not charge anything for their performance, since the publicity that the event itself gives them makes their sales rise stratospherically and those are the real profits to appear in the most important sporting event of the year.

It is worth mentioning that, since the artists do not charge anything for appearing in the halftime show, all costs and production expenses related to the presentation are borne by the NFL.

You may also like: Adele reveals her plans to attend Super Bowl LVII: “I’m just going for Rihanna”

The True Gains of Appearing on the Halftime Show

In 2020, Jennifer Lopez and Shakira increased their sales by 893% just two days after his presentation on the halftime show; while The Weeknd’s music sales event manager in 2021, increased by 385% in the United States alone, according to reports from MRC Data.

In 2022, the halftime show was led by the Gods of Rap, Dr. Dre, Eminem, Kendrick Lamar, Snoop Dogg and Mary J. Blige. In accordance with Billboard, Snoop Dogg posted the biggest gains, up 143%, followed by Mary B. Blige at 132%, Dr. Dre at 108%, Eminem at 39% and Kendrick Lamar at 35%.

Prior to 2020, Coldplay and Beyoncé raised more than six million dollars after their appearance on the halftime show, while Bruno Mars reached three million and Lady Gaga 2.8. Can Rihanna break these records?

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