(Original title: Escort 2022 Hengqin Marathon Hengqin Life Helps the Development of Sports in Guangdong-Macao Cooperation Zone)
On February 26, the 2022 Hengqin Life Hengqin Marathon (hereinafter referred to as “Hengma”) came to a successful conclusion. After two years, the Hengqin Marathon, the most popular and dynamic mass sports event in the Hengqin Guangdong-Macao Deep Cooperation Zone (hereinafter referred to as the “Cooperation Zone”), started in the Central Park of Hengqin Financial Island. As the only national corporate life insurance company in the cooperation zone, Hengqin Life Insurance has title-sponsored the Hengqin Marathon for three consecutive times. The number of participants in this event is 12,000, including 3,000 for the marathon, 6,000 for the half marathon, and 3,000 for the mini marathon. Hengqin Life Insurance provided more than 14,000 runners and staff members participating in this year’s Hengma with insurance with a total insurance amount of more than 6.4 billion yuan, and ensured the race with warm insurance and services. Through the cultural business card of Hengma, Hengqin Life will The ever-changing, exciting and diverse development trend of the cooperation zone was presented to more audiences.
This year’s race attracted more than 500 Macau runners, which is a double increase compared with the previous marathon. The Hengqin Marathon provides a platform for the joint development and exchange of Zhuhai and Macau. It is gradually becoming an information window for Macau citizens to learn more about Hengqin and Zhuhai. The in-depth cooperation between Guangdong and Macao sports is an important force in the integrated sports construction of the Guangdong-Hong Kong-Macao Greater Bay Area.
The Hengqin Marathon started in 2018. It is a unique “round-the-island” marathon in the Guangdong-Hong Kong-Macao Greater Bay Area. It has been successfully held for four sessions. The track and the beautiful scenery along the way attracted many runners to sign up. The 2022 Hengqin Life Hengqin Marathon has been certified by the Chinese Athletic Association, co-hosted by the Executive Committee of the Hengqin Guangdong-Macao Deep Cooperation Zone, Zhuhai Huafa Group, and Macau Nam Kwong Group, co-organized by Huafa Sports and Nam Kwong Culture and Creativity, and organized by the China Athletic Association and the Macao Athletic Federation. It will support and be guided by the Guangdong Provincial Athletic Association.
At 7:30 in the morning, with the sound of the starting gun, the runners set off from Hengqin Central Park, passed by many landmark buildings and scenic spots in the cooperation zone along the way, and experienced Hengqin cooperation in the scenery where mountains and seas are connected, technology and nature are integrated. The district will develop a new look in the new era, and head towards a new future for the Hengqin Cooperation Zone with a vigorous posture.
“Insurance+The whole process of “Sports” is online, providing comprehensive guarantee and professional services for Hengma
As the title sponsor of the three Hengma games and also an insurance sponsor, Hengqin Life has accumulated a lot of experience in the protection and service of Hengma events, and serves the sports industry in the cooperation zone with a professional attitude and ability. At the same time, Hengqin Life organized a health service team and an insurance service team to provide warm and professional services to athletes and staff at the event site, and escorted the Hengqin Marathon to be held smoothly in all aspects.
In terms of insurance coverage,Hengqin Life Insurance provided more than 14,000 runners and staff members participating in this year’s Hengma with comprehensive insurance coverage including accidental death, disability, sudden death, accidental medical care, and expanded acute disease medical care, with a total coverage of over 64 billion. Hengqin Life Insurance protection personnel stationed at first aid stations along the track to provide on-site guidance and follow-up for injured and unwell runners, and arrange priority claims support services.
In health services,Hengqin Life has set up a health assessment and consultation service desk before, during and after the Hengma race, providing runners and staff with “Eagle Eye Retina Screening” and “Health Shot” health assessment services. On the one hand, it intuitively helps the participants to understand the current health status, predict the future health trend, and give detailed health advice and intelligent health management plans for the different risk types of the participants.
In terms of competition public service,For the uniqueness, dynamism and vitality of the cooperation zone, Hengqin Life set up a “future” music gas station near the starting point. Cheer for the runners; at the same time, in order to make the runners full of momentum in the final sprint, the “Hengqin Life Insurance Party Member Pioneer Service Station” is specially set up on the only way to the final sprint of the half-marathon and full-marathon. The sprint cheers, inspires every runner, and at the same time conveys the best wishes and expectations to every runner with voice and action.
In addition, Hengqin Life Insurance also carried out a variety of expositions and carnival interactive activities to provide exquisite photography, video and other services for all runners and staff. During the cross-marathon period, runners and staff can obtain a series of marathon customized gifts by participating in health assessments, experiencing health services, and learning about insurance knowledge. Hengqin Life hopes to actively convey the concept of “insurance + sports” to the public through public welfare services, and widely spread the concept of “sports fashion, enjoy a healthy and quality life” to the society.
Deep practiceESGidea, lastsupportLarge-scale sports events in the cooperation zone
Since its establishment in 2016, Hengqin Life has consistently and actively fulfilled its corporate social responsibilities, continued to invest in various sports events, promoted tennis, marathon, baseball and other sports events, helped the development of sports in the cooperation zone, and promoted the implementation of the Healthy China 2030 strategy. Hengqin Life also hopes that through the platform of the cooperation zone, it can better spread the concept of sports and health to consumers in the Qin-Macao area and even the whole country, and also contribute to helping Hengqin build an international leisure tourism island and promote the moderate and diversified development of Macau’s industries. .
in the marathon field,Hengqin Life has continuously sponsored the Hengqin Marathon, a large-scale event, and provided insurance protection and on-site services for the event. With the comprehensive improvement of “Hengqin” in the details of the event scale, event experience and service, and urban culture promotion, Hengqin Life Insurance has also been committed to gradually building the event into an important cultural business card that witnesses the deep integration and development of the cooperation zone.
in tennis,Hengqin Life has sponsored the Zhuhai WTA Super Elite Tournament for three consecutive years from 2017 to 2019, and deeply participated in events such as the “2022 Zhuhai-Macau Youth Tennis Points Tournament” to help Zhuhai, Hengqin, and Macau’s social and economic development and spiritual civilization construction in an all-round way. By sponsoring sports events, the spirit of sportsmanship and the original intention of insurance are deeply integrated, so that the purest events can obtain the strongest protection.
in baseball,Hengqin Life continues to support the “Strong Stick Angel Public Welfare Project” to help children strengthen their bodies, temper their minds, and march towards a broader and more imaginative future. The Strong Baseball Angel Project cultivates children’s baseball professional ability through long-term investment, and employs professional baseball trainers to provide professional and continuous baseball training for rescued children. Children have the opportunity to be sent to the world’s top professional leagues such as MLB in the United States, KBO in South Korea, NPB in Japan, and CPBL in Taiwan through selection, or enter the Chinese national baseball team and professional teams in various provinces and cities to participate in professional leagues and gain more potential career development .
With the successful conclusion of the Hengqin Marathon, cultural and sports activities in the Hengqin Guangdong-Macao Deep Cooperation Zone will also usher in vigorous development. In February this year, the “Hengqin Guangdong-Macao Deep Cooperation Zone Development Promotion Regulations” was issued to support the development of leisure and vacation in the cooperation zone , conferences and exhibitions, stage performances, sports event sightseeing, yacht tourism and other cultural and tourism industries, and build Hengqin International Leisure Tourism Island at a high level. Previously, under the support and guidance of the People’s Livelihood Affairs Bureau of the Hengqin Guangdong-Macao Deep Cooperation Zone, the Sports Federation of the cooperation zone was established, which will play a very important role in further prospering and developing the cultural and sports undertakings in the cooperation zone and promoting the national fitness movement.
In the future, Hengqin Life will always co-exist and grow together with the Hengqin Marathon and the cooperation zone, actively implement “building a high-level public health service system for all people”, and widely spread “sports fashion, enjoy a healthy and quality life” to the society The idea is to continue to serve people’s livelihood and public welfare through insurance, and to help the integration of Qin’ao sports and the high-quality development of sports in the cooperation zone.
Source of this article: Financial Report Network
