The word ‘amistad’sometimes, it becomes a kind of taboo if we talk about the WTA circuit. There has always been that notion of coldness and competitiveness within the locker room that little by little the protagonists themselves are determined to demystify, especially the younger ones, who live daily with many of her companions. On other occasions, the ties that are woven go beyond religions or geographic proximity: only two human beings come together to form a genuine friendship. It is the case of Naomi Osaka y Our Jabeurplayers who live two very different realities on the courts, but who have a relationship that goes beyond tennis results.
The latest big news involving these two profiles comes from EVOLVE, Osaka’s own representation agency. Created several months ago with the aim of assisting and promoting the profiles of great athletes, EVOLVE has signed its second great star related to the world of tennis. It is, of course, Jabeur, with a profile that falls like a glove to a company that seeks to establish itself in the market: pioneer in the Arab world and in full growth. A growth, of course, that comes from various angles: world top-2 and finalist at Wimbledon and US Open, but also the last VOGUE Arabia covermaking history off the slopes once again and being an absolute reference for his country.
After Nick Kyrgios, the signing of Jabeur is another step in Osaka’s latest great adventure. In this case, it is not a banal relationship: there is a lasting friendship between the two. Osaka herself has shared an anecdote on social networks that involves both of them and that makes their complicity clear. “I first met Ons at the WTA Rising Stars event in 2015. My first thought when talking to her was: “wow, he’s the nicest person I’ve ever met”. She was extremely shy, so all she could do was mumble a few words. However, she Ons she would always come up to me, make jokes and make me feel more comfortable. She even now she does the same when we meet in tournaments. That kind of kindness is something I’ll never forget, and I think it’s moments like that that shape your personality. It’s been a true joy to watch her grow into the star she is now over the years, and I’m really looking forward to seeing her continue to make history and climb even higher.”
☺️ @Ons_Jabeur pic.twitter.com/pKEh4XFG2W
— NaomiOsakaNaomi Osaka (@naomiosaka) January 5, 2023
SUFFICIENT REASONS
The truth is that Jabeur is a personal brand in itself, an extremely attractive profile for any company that wants to add it to its portfolio. This is how Stuart Duguid, one of the founders of EVOLVE, defined it: “Ons is an ideal profile for us. As an Arab woman in Africa, she is a pioneer and a captivating player. Her influence goes beyond sport and penetrates a broader culture Its impact in the Middle East is transformative.”
