In addition, a press conference was held before the game, where representatives of both companies, CEO Hikaru Ikeuchi of BEAMS CREATIVE CO., LTD. I spoke my thoughts and feelings. In addition, director Hideki Mizobata, who was in charge of planning the original fashion items for this project, talked about the thoughts he put into the design.
■ Press conference to talk about the background to the launch of this project
A press conference on this project was held at the venue for the “BEAMS SPORTS GAME”. BEAMS CREATIVE CO., LTD. President Hikaru Ikeuchi explains why he chose the title of this project as “KINGS with BEAMS SPORTS.” I would like to make it an annual event,” and “By combining the two cultures of fashion and sports, which
Okinawa Basketball Co., Ltd. (Ryukyu Golden Kings) President Toru Shiraki said, “The Ryukyu Golden Kings brand is gaining recognition in Okinawa Prefecture, but we would like to spread it to the whole country and to the world.” He said, “Fashion and sports go well together, and basketball in particular is recognized worldwide for its combination with fashion, so we would like to develop a new market by multiplying it with
Director Hideki Mizobata, who was in charge of planning the original fashion items, said, “At first, I approached the design with the idea of spreading the Ryukyu Golden Kings to as many people as possible, but when I saw the game at the Okinawa Arena for the first time, I felt the power of the venue. I was overwhelmed, and this time I was conscious of creating something that would please the fans,” he said, expressing his thoughts on the design.
Okinawa Basketball Co., Ltd. BEAMS CREATIVE CO., LTD. BEAMS CREATIVE CO., LTD.
(Ryukyu Golden Kings) President Hikaru Ikeuchi Director Hideki Mizobata
Representative Director and President Toru Shiraki
■BEAMS SPORTS presents EXTREME SHOWCASE
A crossover showcase of various urban sports such as freestyle football, parkour, BMX, and freestyle basketball, as if a basketball court gives the illusion of being on the street. The audience gave a big round of applause for their expressive performances with a perfect combination and a high degree of freedom.
■HALFTIME SHOW
Dancers dressed in the original fashion item “ball print T-shirt” gave a lively and splendid dance performance during halftime. It was a showcase that embodied the project’s goal of “expanding the community by crossing over fashion and basketball culture.”
■ Great response to sales of original fashion items!!
Ryukyu Golden Kings mascot Gordy in BEAMS orange color!!
Aiming for original fashion items, there is a long line in front of the arena shop even before it opens.
Customers said, “I came early today to get the items” and “I bought a lot because I thought I could wear them casually”.
At the entrance, “Gordy”, who adopted BEAMS’s corporate color of orange, welcomed us, and it was impressive to see many fans taking pictures of the special appearance that could only be seen on this day.
A basketball goal appears in Shinjuku Station!!Pop-up shops are also a hot topic!!
The pop-up shop at “BEAMS NEWS” will be specially wrapped to express the world view of the Ryukyu Golden Kings, and a 180 cm wide basketball goal will be installed inside the store, creating a space where you can experience the realism of the Okinawa Arena. It will be available from January 10th to February 2nd (Thursday).
In addition to the wall decorated with Okinawa Arena and the lineup of original fashion items, a basketball goal suddenly appeared in the Shinjuku station premises, and people passing by were looking back.
Location: “Beams News”
Period: January 10 (Tuesday) to February 2 (Thursday), 2023
Address: 5-24-55 Sendagaya, Shibuya-ku, Tokyo Newman Shinjuku 2F Ekinaka (inside JR Shinjuku Station New South ticket gate)
Hours: 9:00 – 21:00 (Weekdays and Saturdays) / 9:00 – 20:30 (Sundays and Holidays)
■『KINGS with BEAMS SPORTS』original fashion itemsoverview
As the first project, Hideki Mizobata, the director of Beams Creative Co., Ltd., was involved in planning. Items that are useful not only for watching games but also for daily use, such as shirts reminiscent of Kariyushi wear and Ryukyu Golden Kings players. Announcing original fashion items with a lineup of 9 types, including printed T-shirts with newly drawn illustrations and muffler towels that are indispensable for cheering.
sales place/period
“BEAMS NEWS” pop-up shop January 10 (Tue) – February 2 (Thu), 2023
Ryukyu Golden Kings Official Online Shop From Tuesday, January 10, 2023
URL：https://www.bleague-shop.jp/coordinate/detail/167
Okinawa Arena goods shop January 11, 2023 (Wednesday) ~
■ “KINGS with BEAMS SPORTS” concept movie overview
The concept movie of “KINGS with BEAMS SPORTS” is a fusion of various cultures, including basketball and fashion, which is the aim of this collaboration project, through the performers who love basketball. It is a movie that conveys with a new cut.
The movie starts with Matsuya, who is known as a big sneaker lover dressed in street fashion, ties his favorite basketball shoes and heads for the basketball goal at night on the basketball court. The focus is on the logo of the “ball print long sleeve T-shirt” he is wearing, and overlaps with Licaxxx, who is wearing “ball print his T-shirt” and standing with a ball in his hand on the basketball court. From the scene where SHOHEY, wearing a “camp collar shirt”, slides on a skateboard at a skate park, the stage moves to Okinawa. The orange and blue basketball court next to Araha Beach is unique to Okinawa, and the Ryujin Densetsu, which uses the Ryukyu Golden Kings team logo on the bandana to perform a dance using a dragon. Connect to the culture of Okinawa. YUI of the double dutch team REG☆STYLE, KEITA JUMPROCK, and K-SK of FLY DIGGERZ, all wearing the “Kinno Basketball T-shirt” featuring the dragon, joined the splendid double dutch scene on the street. The performers and the Ryukyu Golden Kings’ home arena, the “Okinawa Arena”, will overlap, and the Okinawan culture and street scene will merge. The movie returns to the basketball court at night and concludes with Matsuya’s serious expression as he dribbles and shoots.
“KINGS with BEAMS SPORTS” concept movie
YouTube URL: https://youtu.be/mcNGam3vq8Y
Cast:
Matsuya Onoe
Licaxxx
REG☆STYLE (YUI, KEITA JUMPROCK)
FLY DIGGERZ（K-SK）
SHOHEY
Beams Creative Ryo Hagiwara
Legend of the Dragon God
Planning and supervision:
92 (GReeeeN)
〈BEAMS SPORTS〉
■『KINGS with BEAMS SPORTS』concept movie cut
■ Ryukyu Golden KingsWhat is
Belongs to the domestic professional basketball league B.LEAGUE “B1”,
We are active throughout Okinawa Prefecture as our home.
The philosophy of club activities is “Make Okinawa more energetic!”
Okinawa Arena with a capacity of up to 10,000 people newly established in 2021
(located in Okinawa City, Okinawa Prefecture) as a home arena,
So far, the team has won four domestic tournaments and won one international tournament, making it one of the strongest teams in the league.
Official site:https://goldenkings.jp/
Official Twitter:https://twitter.com/RyukyuKings
■BEAMS SPORTSWhat is
In the web media of the same name, athletes active in various fields and
From the perspective of BEAMS employees as well as sports enthusiasts,
A lifestyle that enjoys exercise, such as goods, music, manga, and food
widely introduced.Many team uniforms and
From the experience of working on competition wear and support goods,
Enliven sports, produce the best performance of athletes,
What BEAMS can do to share positive energy
I am working on it.
Official site:https://www.beams.co.jp/special/beamssports/
Official Instagram:https://www.instagram.com/beams_sports/
