From the 2020-21 season, the B League has set up an “Asia special quota” to expand the market in the Asian region. Players from various countries such as the Philippines, China, South Korea, and Indonesia are gathering in the B League, but among them, Kiefer Ravena, who belongs to Shiga Lakes, is particularly popular on SNS.
Ravena has about 764,000 Twitter followers (as of December 23). The number of Instagram followers is also 425,000. Popular B League players Yuki Togashi (Chiba Jets) and Ryusei Shinoyama (Kawasaki Brave Thunders) have Twitter followers of 162,000 and 59,000 respectively, so you can see how great Ravena is.
By the way, even Rui Hachimura (Washington Wizards) and Yuta Watanabe (Brooklyn Nets), who are active in the NBA, both have more than 210,000 Twitter followers.
It’s the second season since I started playing in the B league. There must be many Japanese basketball fans who still don’t know about Ravena. In an interview with a 29-year-old guard with an overwhelming number of SNS followers, we explored the secrets of its popularity.
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What is Ravena with an overwhelming number of SNS followers?
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── I applied for an interview this time because I was surprised at the overwhelming number of SNS followers Ravena has. Why do you think you have so many followers?
“The number of followers started to increase when I was in college (Ateneo de Manila University). I started playing there, and at the same time, it became easy to spread all sorts of information on the Internet, including social media, so I think the number of followers on social media increased that much. You could say that
── The first B-League Asian player is Ravena’s younger brother, Sardy Ravena (Sanen Neophoenix), but he has more followers than his younger brother (Sardy’s Twitter and Instagram followers. 191,000 and 370,000 respectively).
