For a few years now, it seems as if the Birkenstock Boston and the Adidas Samba were everywhere, consecrating more and more like footwear more popular. At first, it was one of those things that seemed true, even though you didn’t quite know why or how it happened. Both pairs were inescapable when browsing social networks, and they continued to appear as the favorites of the best dressed personalities in the world. Now, however, the latest report from the fashion retailer and data collector Lust supports this premise with numbers: it has been a successful year for both Boston as for the Samba.
The kings of the scene
The last two reports of the Lyst indexExamining social media mentions along with searches, pageviews, etc., have included the beloved pair of cork-soled clogs from birkenstock and the sneakers Adidas Like the most popular products of the moment. While it’s not a total surprise to see both models on the list, we finally have hard data that they top the list for the most popular footwear of the season.
In the world of sneakers, popularity is based on novelty, celebrity collaborations, and scarcity. These are the pillars of the success of the Birkenstock Boston and the Adidas Samba. First of all, both birkenstock as Adidas they have used these models in multiple fashion collaborations, with brands such as Rick Owens, Jil Sander and Stüssy (in the case of the former) and Wales Bonner and Pharrell Williams Humanrace (in the case of the latter).
The anticipation and demand for these limited-edition collaborations has not only increased interest in their generally released counterparts, we’ve also seen both pairs in the most stylish men, character like Jonah Hill, Paul Mescal, Frank Ocean, Seth Rogen or A$AP Rocky; not to mention that they have been a success in women’s fashion: just pay attention to the looks of Bella Hadid, Kendall Jenner or Dakota Johnson, to realize. You also shouldn’t discount TikTok’s algorithm and Instagram’s explore page to boost a general release silhouette.
