(A. AUSTINI) – Come on another one. Dan Friedkin hires a new manager for Roma. And this time he “fishes” it from the world of the NBA, the unrivaled American basketball league in the world in terms of brand exploitation and expansion capacity across the planet. The American Michael Wandellenters the Giallorossi club with the position of Chief Commercial and Brand Officer. Translated: he will be the new commercial director and will also have the management of the Roma brand under him, with the aim of exploiting his power even more effectively than is the case now. In the NBA Wandell worked for the Brooklyn Nets, the second team in New York after the Knickss. He was most recently executive vice president of BSE Global, the parent company of the Brooklyn franchise, and during his tenure the Nets have innovated their approach to business partnerships, digital media and merchandising. In the past the manager had worked directly for the NBA and for three other teams, Charlotte Hornets, i Phoenix Suns e gli Indiana Pacers. He also had a tenure in baseball for the Los Angeles Dodgers.Wandell will take up office in the Roma offices in the EUR in the coming weeks and will have an even more central role than Ryan Norris, the former revenue director who left the club after just six months to join Tottenham. A new graft, therefore, to carry on the project of the Texans, who meanwhile in Japan have cemented the agreement already started between Rome and Toyota. The technical collaboration agreement with the Nagoya Grampus it must be seen from this point of view, as the team was founded and managed by the car company whose brand now appears on the Giallorossi’s training shirts. And in the future it is not excluded that Toyota could become an even more important sponsor for the club, perhaps also acquiring the rights to the name of the new stadium on which CEO Berardi continues to work together with the Municipality, which has requested to integrate the feasibility study presented in early October. Meanwhile, the trip to Japan also served to strengthen the presence of Roma in a potentially important market, with lines of fans in front of the three-story store set up in the Shibuya district of Tokyo, a stone’s throw from the most famous road intersection in the world , where among the autographs of the players, the uniforms Fendi in plain sight and the social posts made by the young Japanese «tiktokers», the yellow and reds have made a lot of «image». TO Mourinho the tour served a little less, if not to still test young people like Tahirovic(who was however injured), Volpato and Bove, who are leaving in January. Since yesterday, the team has been on vacation again and will meet in Trigoria on the morning of December 12, to then leave on the afternoon of the 15th for the Algarve. Meanwhile, it is up to Pinto to find solutions on the market to sell Karsdorp and, perhaps, find another graft after Solbakken that would help Mourinho himself to calm down.
Source: The weather