Monday 5 December in Rome, at the headquarters of Sports Courierat the Preview Forum “So far the passion. And now where do we start again?” organized in collaboration with the Sport Leaders by Mimmo Mazzellapresent various realities of Lazio team sports, women’s and men’s volleyball, basketball, badminton, football and among these the president of Top Volley Cisterna Gianrio Falivenefor years now it has guaranteed participation in what is defined as the most beautiful volleyball championship in the world.
Investments in new facilities, development of budgets, the role of institutions and the impact of highly competitive sports clubs on the territory: the topics covered. Starting from building an important team to compete in the Italian championship
“The level of roses in Italy is high. Our bottom-ranked teams could win against top-ranked teams from other European leagues. To build a competitive squad for the title, around 6-7 million euros are needed, less than half for those who attend the lower part”.
In order to compete and produce a show, the system can no longer be ignored
“We have been forced to leave Latina for a couple of years and we have found a good welcome in Cisterna, the fans follow us, a good facility for playing but I would like to speak to the designer, he hasn’t provided any additional space, not even for the post-match press conference , other than hospitality and vip lounges, but we somehow managed to organize a nice hospitality area for our sponsors, but we still need more. But then, it is equally true that in order to involve fans, the sporting result always has its importance”.
He has repeatedly complained about the distance between local and national political institutions
“I am setting up a positive example of those realities in which there is a social fabric that wants to collaborate with clubs, aware of how important sport can be for the environment, the local economy and young people, we collaborate at every level and carry out important projects. See the latest organization of the Italian Volleyball Super Cup held in November in Cagliari, where the local institutions were instrumental in organizing the event”.
Falivene in the recent past has also managed to involve an international brand to support the activities of the Lazio club
“It is my flagship, the partnership with the Taiwan Excellence brand for two seasons. This result also generated a sort of jolt of pride in the provincial industrial fabric, which responded very well by increasing their sense of belonging to the territory.”
Here the relationship with local entrepreneurs is now essential for creating solid sports companies
“Much. I live by communication and I like to keep in touch with all the companies with which I have the pleasure of collaborating. Marketing strategies are important for a sports club and must be applied correctly to optimize profits and sell your product”.
It closes with important news for the future of Top Volley Cisterna
“We are working to build a consortium of entrepreneurs who will financially support our company, thus having a hard core of the annual budget, also taking inspiration from other realities already present in Italy, in volleyball and basketball”.
