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NBA brings the theme of green environmental protection to the Expo to show a different basketball style – yqqlm

November 5,The 5th China International Import Expo(referred to as the “CIIE”) kicked off in Shanghai, and more than 280 Fortune 500 and industry-leading companies made their appearance at the Shanghai National Convention and Exhibition Center. As an “old friend” of the CIIE, the NBA also participated in the exhibition for the third consecutive year, meeting the audience with the theme of green and sustainable development.




NBA brings the theme of green environmental protection to the Expo to show a different basketball style

As an international sports league that has been deeply involved in China for more than 40 years, the NBA has continued to expand the Chinese market in recent years, and has continuously deepened its in-depth cooperation with domestic partners. This participation in the Expo also hopes to use this international stage to demonstrate the concept of sustainable development and promote green environmental protection. Achievements in other fields, and at the same time convey to the outside world the willingness to cooperate with more domestic institutions and the determination to continue to deepen the Chinese market.

The green booth is full of technology and joins hands with the audience to help environmental protection

In recent years, China has firmly followed the path of high-quality sustainable development and resolutely promoted green development. At this year’s CIIE, the NBA also shared with the audience its concepts and achievements in Environment, Social and Governance (ESG) aspects. It is understood that all the main materials used in the construction of the NBA booth are 100% recyclable. The NBA official game ball made of environmentally friendly materials, the simulated ecological green wall of the Kings home arena and other environmental protection elements are also on the NBA booth. Everywhere. The NBA also showcased how the league and its teams have made innovations and efforts in sustainable development through technological means, schedule changes and stadium design over the years.


NBA brings the theme of green environmental protection to the Expo to show a different basketball style

The Migu Yuan Universe low-carbon cycling challenge set up at the NBA booth attracted many experiencers. According to NBA staff, the emission reduction data generated by the audience participating in the cycling game will help the NBA and Migu donate to build a basketball court. At the same time, the NBA also hopes to use this activity to promote the low-carbon life of green travel to the audience.


NBA brings the theme of green environmental protection to the Expo to show a different basketball style

It is worth mentioning that the design of the event was inspired by the stadium of the Golden State Warriors in downtown San Francisco. In an effort to reduce vehicle emissions and pollution from personal use vehicles, the Golden State Warriors Stadium Chase Center offers visitors alternative transportation options, including a public transportation network for ride-sharing, low-emission vehicles, and electric vehicle (EV) charging The station offers preferred on-site parking, as well as indoor bike valet parking for over 300 bikes.

In fact, the NBA’s efforts to go green go far beyond that. It is understood that the alliance has been raising awareness of environmental protection since 15 years ago, optimizing the internal operation structure of the alliance, so as to reduce the adverse impact on the environment. In May 2019, the NBA signed the United Nations’ Sports for Climate Action Framework, becoming the first professional league to sign the action framework. The NBA has pledged to reduce its climate impact by 50 percent by 2030, and has adopted a variety of measures to promote energy-saving and carbon-reducing behaviors in hotel use, venue renovations, and transportation behavior.

Using basketball as a medium to deeply cultivate China’s practical actions to show humanistic care

At this year’s CIIE, the NBA continued the rich interactive and interesting display sessions of previous sessions, including the popular smart basketball court game. The reporter observed that the small games such as the shooting interaction and the gashapon blind box attracted a large number of audiences to stop and participate. The on-site staff introduced that the energy accumulated in the interactive game session will help the construction of the basketball court in Wufenggang Village, Xinghua Township, Hong’an County, Hubei Province. The NBA hopes to promote the green, ecological and livable beautiful countryside by improving the conditions of rural youth sports facilities. building.


NBA brings the theme of green environmental protection to the Expo to show a different basketball style

It is reported that over the years, the NBA has actively participated in basketball promotion, cultural exchanges, post-disaster reconstruction and other work in China. It has donated sports equipment, sports classes, and epidemic prevention materials to children in many remote areas of China. Let children in remote areas experience the fun of sports, promote the healthy growth of young people, promote the active participation of the community in sports, and help China’s rural revitalization cause.


NBA brings the theme of green environmental protection to the Expo to show a different basketball style

In addition, the NBA also introduced the development history of the NBA League in the past 76 years through video materials, introduced the NBA’s business development in China, the development of NBA youth basketball and other content in many aspects. Experience the fun of basketball on multiple levels. Valuable exhibits such as autographed jerseys and sneakers of NBA legends such as Kobe Bryant were also unveiled at the CIIE.

The head of the NBA China Marketing Department said that the CIIE is a platform with top-level influence. The NBA is willing to use this opportunity to explain the concept of sustainable development, and also hopes to seek the combination of professional sports, sports culture and social public issues. Influence to promote basketball culture and influence more people through the charm of basketball. At the same time, the NBA will continue to promote more and more in-depth cooperation with more and more local enterprises and organizations.


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