For the fourth consecutive season Marlù took the field together with the players of the San Marino Academy, not only as Main Sponsor but also – and above all – as a true teammate, to support their determination and passion, starting a communication path, involvement and relationship with the whole team, their supporters and fans of women’s football.
Among the most significant activities that Marlù has decided to undertake together with the SMA team is the #MarluRicaricAmore project, the initiative through which the brand symbolically transforms well-known personalities, sportsmen, young talents and more, into arrows that they will choose to support with their donation an association or a valid solidarity cause, to convey the message that small gestures, together, form a great value.
The way in which the girls of the San Marino Academy will be able to contribute to feeding this important charity format created by the brand of the Fabbri sisters is thanks to their energy and skills. In fact, all the goals that every Sunday will score during their sporting matches will be transformed into “symbolic gold tokens” which will be added to those won throughout the championship, up to a final sum that will constitute the total amount of the donation. The results obtained by the players will be used for the realization of a concrete project to support the Cardiology and Pediatric Departments of the San Marino State Hospital.
Last Sunday, before playing the Seventh Matchday at the Acquaviva stadium, Raffaella Barbieri was named “Titana del Mese”, the player who expressed herself best on the pitch during the October matches. On this occasion, MarluRicaricAmore was officially presented and the heart-shaped urn that will contain all the goals of the girls scored during their football season 2022-23 was unveiled. Raffaella, therefore, placed 9 balls in the urn, a metaphor for the first 9 goals to date on the net. A very heartfelt moment of sharing that has consolidated in the girls a deep team spirit and an even stronger desire to team up, to do well not only in the match but also off the pitch, in a common charity project that will be the fruit of union of their brilliant performances. The appointment will be for next month with the “Titana of the month” in November which will continue to reinvigorate the urn of MarluRicaricAmore with new goals. Every month, until the end of the season, updates of the scoreboard will follow with new balls and satisfactions that the Titans will conquer.
“MarluRicaricAmore is an initiative that we have very much at heart in the company because for us it represents the demonstration of how great value can be created even with small gestures. The opportunity to generate good in a project shared with enthusiasm by SMA, goes in the direction of the enhancement and expression of female talent, without labels or gender distinctions – which have always been common denominators of both the Marlù and San Marino Academy realities. ”Declares Marta Fabbri, marketing manager of Marlù.
From the San Marino Academy, the marketing manager Andrea Nardoni states: “We are proud to have reached the fourth year of partnership with a great San Marino company like Marlù, capable of having a role and prominence not only in the San Marino and Italian panorama, but even international. These relationships are fundamental for the San Marino Academy from all points of view, also and above all regarding the non-trivial and ever-increasing commitment put in place by Marlù to make the planned activations an added value for all the parties involved in the sponsorship. San Marino Academy and Marlù is a splendid and winning combination that we have the honor and the burden of jealously guarding. Two entities that carry out the same attention for their stakeholders and the same values can only carry on this splendid marriage for many years! ”
Press release
San Marino Academy
