The Chairman of the Board, Juanma Morenohas attended this Sunday the final of the Davis cup of tennis that is celebrated in the Palacio de los Deportes Jose Maria Martin Carpena of Málaga, and that faces Australia and Canada. The Andalusian leader has been accompanied by Gerard Piquéformer FC Barcelona player and president of Kosmosorganizing company of a sports event that will leave in the city €40 million.
Moreno has celebrated the screening of Andalusia and has stressed that the regional government will continue to make “every effort so that we continue to be venue for major sporting events». “Andalusia has shown that it has the maturity, capacity and experience to manage top-level events”, stressed the President of the Board, emphasizing that “we hope and wish to continue attracting top-level sporting events for Andalusia”.
Moreno has highlighted that the Davis cup It is being “a complete success”, although he has admitted that “we would have liked Spain to have reached this final. It could not have been, but it is true that the environment we are living in is spectacular. It projects Andalucía, Málaga and our brand”.
In this regard, he has assessed that in the community “we have been organizing many events of all kinds for a long time: football, such as the eurocup o to Copa del Rey; also the King’s Cup of basketball, the final of the Davis Cup or the return cyclist, who for the first time did eight stages in the Andalusian provinces”, he highlighted.
All this, he added, “implies two effects: an economic one, because this Davis Cup is going to mean 40 million of euros, but also the reputational impact and the projection of the image of Andalusia in the world; as a venue, as a region capable of organizing this type of event and as a friendly and sporting society”.
In Moreno’s opinion, “this is an intangible that cannot be seen, but is very important for other sectors such as the economy, tourism and industry.” Therefore, he has remarked, “betting on sport and elite sport has a return, and the result of this is the enormous competition that exists to play this type of match.”
The head of the regional government recalled that Malaga will once again host the Davis Cup final in 2023. «Now I am going to have a meeting with the organizers, because we want to extend it in Andalusiabut it is true that there are many venues in the world and many cities that want to”, he pointed out.
The final phase of the @Davis cup in Malaga it is being a success. The public has responded wonderfully. It will leave a return of €40M and projects the #MarcaAndalucía to all the world.#Andalusia demonstrates its capacity as a venue for major sporting events.#Davis cup pic.twitter.com/xksJ98CuZj
—Juanma Moreno (@JuanMa_Moreno) November 27, 2022
Moreno has acknowledged that he has been “surprised” by the public’s response despite the elimination of Spain. “The organizers were very afraid that the premature elimination of the Spanish team from the Davis Cup would imply a lack of interest and the truth is that no, the forecasts have exceeded”, he highlighted.
«There is a festive atmosphere, and that means that tennis is in very good health, that Andalusians are very fond of tennis. In the end we are talking about the tennis world cup and two countries like australia and canada They are going to face each other here today”, the leader of the Board celebrated. In this sense, he has detailed that the event is going to be shown on television more than 100 million people and “it means that the image and brand of Andalusia will be more present than ever.”
