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House of ron Bermúdez: country brand

The Bermúdez rum house is one of the companies in the Dominican Republic that, for almost two centuries, has not only become a tradition for Dominicans, but also its success has crossed the borders of the national territory, becoming in Maca País, being a mandatory reference in terms of alcohol consumption in 26 countries in America, Asia and Europe.

In this context, the company J. Armando Bermúdez, upon reaching the 170th anniversary of having started its operations in the country, currently has a wide range of products that Dominicans have assumed as part of their tradition. In this sense, the reception that the people have given to the Bermúdez rum house has motivated this company to establish a broad policy of social responsibility as a banner.

In this vein, it should be noted that the social responsibility of this important liquor company has manifested itself during these 170 years. For these reasons, the company J. Armando Bermúdez, in addition to generating direct and indirect jobs, and supporting the strengthening of the Dominican economy, has also made important contributions to culture in different areas such as: music, education, sports, art and culture.

Along the same lines, in the sports field, the company J. Armando Bermúdez has made important contributions in baseball, through the Águilas Cibaeñas, Central American and Caribbean Games in 1986, in golf with the Las Aromas golf course and in basketball, with the Arena del Cibao.

With respect to culture, the contribution of this company has been invaluable, since, in the 70s, 80s, 90s and 2000s, this company has positively impacted and exalted Dominican culture, through its messages and actions. In this sense, this is evidenced in television commercials, press and posters presented during the aforementioned decades.

In summary, upon reaching the celebration of the 178 years of the Bermúdez rum house, it is inferred that this company extols its Dominican roots, since for six (6) generations, this company has been concerned and busy preserving its products in Dominican blood. For these reasons, consumers in our country have maintained their loyalty to the products of this company, which has undoubtedly become a national source of pride for Dominicans.

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