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“Positive Switch Thinking Revolution from Despair” Publication Commemorative “Judoist Tadahiro Nomura x Yoshiaki Sawabe” Special Talk | One To Ten Press Release

This special dialogue is a series project in which Yoshiaki Sawabe, CEO of One To Ten, invites top runners active in various fields to talk on the theme of “Positive Switch”. A video of the interview is also available. This dialogue was held in commemoration of the publication of “Positive Switch: Thinking Revolution from Despair/Yoshiaki Sawabe (Author)”, which won the first place in the Amazon best-selling ranking “Entrepreneurship/Opening Nonfiction” category (according to August 2nd survey). will be

Guest Tadahiro Nomura

Part 1: Legendary Olympic Judo 3rd Consecutive Victory Believe in Yourself:https://youtu.be/gBZd4dfHbjI

Part 2: To you who are in adversity now Tutoring from Tadahiro Nomura:https://youtu.be/m-tLubrLL_k

■ Talk theme

After the corona disaster, various issues that Japanese society has been facing for a long time have come to the fore. In an uncertain society, it may be possible for anyone to be attacked by emotions such as anxiety, fear, and lethargy. In this special dialogue, we invited top runners who are active in various fields as guests, and how they overcame the negative situations they experienced. From their way of thinking, we will explore hints for “positive switching” for individuals, organizations, and Japanese society as a whole.
The interviewer is Yoshiaki Sawabe, CEO of One Too Ten. He injured his spinal cord in a motorcycle accident when he was 18. He is a disabled person who can not move from the neck down, but he is a manager who leads a creative group “One to Ten” that makes full use of cutting-edge technologies such as AI and XR.

■Performer profile
Tadahiro Nomura

Judo player / CEO of Nextend Co., Ltd.
Born in 1974, judoka from Nara Prefecture. he is a 7th dan
At the Atlanta, Sydney and Athens Olympics, he became the first person in the history of judo and the first Asian to win three consecutive Olympic titles in the men’s 60kg class.
In 2013, he received a doctorate in medicine from the Graduate School of Hirosaki University. After retiring from active duty at the age of 40 in 2015, he has been promoting Judo in Japan and overseas, such as holding the Judo event “Nomura Dojo” produced by himself.
He also works as a sportscaster and commentator.

Yoshiaki Sawabe
One To Ten Co., Ltd. President and CEO

Born in Tokyo in 1973. After entering Kyoto Institute of Technology, he had a motorcycle accident at the age of 18, leaving him unable to move his limbs. After he returned to school, he founded the company at the age of 24. He has strengths in XR and AI, and leads a near-future creative company 1 → 10 (One to Ten) consisting of about 120 people. At the Tokyo Olympics, he was an advisor to the organizing committee, a medal design judge and several slogans. An immersive projection mapping performance by Ebizo Ichikawa, which was completely sold out for the first time in the history of the Kabukiza, the world’s first virtual Kabuki live distribution using volumetric video technology, and a huge land projection that combines AI at the world heritage site Nijo Castle. , “2020 Dubai International Expo” Digital shift measures such as the virtual Japanese pavilion, language engine development for the humanoid robot Pepper, VR content development for popular IPs such as Sword Art Online and Dragon Quest. Let Based on his own experiences, he aims to realize a future in which everyone can freely expand their intelligence, crossing real and virtual spaces.
Author of “Positive Switch: Thinking Revolution from Despair” (Shogakukan).

■ Related information

“Positive Switch Thinking Revolution from Despair” Written by Yoshiaki Sawabe

List price 1650 yen (tax included) / Publisher Shogakukan
Amazon Best Selling Ranking “Entrepreneur/Opening Nonfiction” Category 1st (August 2nd)
Shogakukan HP:https://www.shogakukan.co.jp/books/09388869

Amazon : https://amzn.to/3S96egj

〈 Contents of the book 〉
Enjoy adversity!
Yoshiaki Sawabe’s life took a sudden turn for the worse in 1992, just before he entered university. He injured his spinal cord in a motorcycle accident. He does not move below his neck. After many despairs during his hospital stay, he came to an idea.
“I don’t accept obstacles”
It is difficult to return to the body before the accident. Then, let’s change society itself — that was the first time Sawabe was aware of the “positive switch.”
In a hospital room, he saw the possibilities of information technology in computers before the Internet appeared, and learned almost by himself. After returning to school, he founded One To Ten in Kyoto. After making a breakthrough in Internet advertising, he advanced to Tokyo. Currently, they are attracting the world’s attention as a creative group that makes full use of cutting-edge technologies such as AI and XR.
Managers who can’t even move their bodies even a millimeter, therefore, aspire to freedom and continue to move the world. This book, which describes the journey of about 30 years since the accident, is also a book of ideas that makes it possible to intellectually arm yourself as a business guide for a heretical manager.
You seem to be living a peculiar life. However, Sawabe asserts that the problem-solving approach he calls “Positive Switch” can be reproduced by anyone.
–From this book

■ “Positive Switch Thinking Revolution from Despair” Special Talk

YouTube: One To Ten Official Channel
https://www.youtube.com/channel/UCxvAjheFwuVH_EPm_adBR3w

1st guest: Keiichi Sasaki, author of “How to communicate is 90%”
2nd guest: Kosuke Kashiwabara, editor of Shogakukan “Thinking method that turns hopeless boredom into meaningful time”
3rd guest: Talent Atsushi Tamura “Atsushi Tamura’s strongest way of thinking that will change you three years later”
4th guest: Kabuki actor Ebizo Ichikawa “Sawabe x Ebizo talk about their past”
5th guest: Tsutomu Horiuchi, author of “Reading Encyclopedia” “Finance that supports social business: SDGs in finance”
6th Guest: Judo Master Tadahiro Nomura “Legendary Olympic Judo 3rd Consecutive Victory Believe in Yourself”

■ About One To Ten Co., Ltd. / 1→10, Inc.

A near-future creative company that challenges humanity’s eternal challenges and opens up the possibilities of humanity with its creativity. Developing services that make full use of cutting-edge AI technology and numerous projects utilizing projection mapping and XR in Japan and around the world. The “Japanesque Project” combines Japanese tradition with creativity and technology to update Japan, and the “CYBER SPORTS Project” sports entertainment combines parasports and technology. continue to arouse curiosity.

[Representative project of 1 to 10]
“Dubai World Expo Japan Pavilion” planning and production of digital shift measures, hands-on commercial facility “Haneda Dejima|DEJIMA by 1→10”, educational entertainment facility “ENNICHI by 1→10”, Kyu Shiba Rikyu Garden and Nagoya Castle at night Illumination event “YAKAI by 1→10” at Ebizo Ichikawa “Kabukiza 1030 Years July Grand Kabuki Night Part ‘Through Kyogen Genji Monogatari'” immersive projection, cyber para sports ” CYBER BOCCIA S”, “CYBER WHEEL X”, monthly fee crowdfunding “ENU”, etc.
URL :https://www.1-10.com/

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