In 2021, 582 million new traders were registered across the planet.
In 2019, 252 million women entrepreneurs were reported worldwide.
In Mexico, there are around 4.4 million micro, small and medium enterprises.
Social networks have become the best communication and exhibition tool for all people in the world. Given this, various stories have emerged in these media, such as that of a young woman who shared how her father, who is a shoemaker, made her custom tennis shoes, going viral and promoting her entrepreneurship.
In recent years, the words entrepreneurship and entrepreneur have been widely used throughout the world, where the figures that accompany it worldwide are very interesting. In other words, it is estimated that only two out of every 10 entrepreneurs manage to be successful with a venture.
According to data from Markinblog, there are 582 million new traders from all over the planet. According to data from the World Bank and its Ease of Doing Business Index, New Zealand ranks as the number of countries to start new businesses, followed by Singapore, Hong Kong, Denmark and South Korea.
For its part, in Mexico, there are around 4.4 million micro, small and medium-sized companies, according to the latest data from the Study on the Demography of Business carried out by the (National Institute of Statistics and Geography) Inegi.
Zapatero goes viral by making personalized tennis shoes for his daughter
Through the social network TikTok, a young woman showed how her father, who is a shoemaker, made her personalized tennis shoes, gaining popularity on the digital platform.
In the recording you can see how the woman’s father, who identifies himself as @lauraemiliapicon, decided to give his daughter this special gift so that she would have personalized tennis shoes.
As also, in the recording he explains that his father bought the soles, then assembled the molds for what would later be the sneakers, and finally adjusted the pieces with a hammer.
“My dad bought me some uppers and some soles. He immediately started riding them and I like them more and more, ”says the young woman at the beginning of the video.
Likewise, in the recording that registers more than 5.5 million reproductions and more than 500 thousand comments, among which many users highlighted the love that his father gave to this detail and his good work as a shoemaker.
@lauraemiliapicon #newzapapitos #mypops #heir #laconse ♬ Samba Pa Ti – Santana
“Literally the most expensive sneakers in the world,” says one of the comments.
“The most expensive sneakers in the world made with the sweat and effort of the person who will always love you,” says another comment.
“The best tennis in the world,” commented another Internet user.
“How nice!!!! and the 10” craft work, reads one of the comments.
It is not the first time that a viral video where an entrepreneur shows what his work is like has gone viral on social networks, managing to boost his business. As an example, a shell in the shape of a pig is the strategy that the students of the Bakery Workshop created in order to continue preparing. A group of students from the National System for the Integral Development of Families (DIF) created the “puerconcha” and the initiative is causing great sympathy on social networks, winning over new buyers.
Undoubtedly, the inventiveness of entrepreneurs has led many to spread through social networks, reaching a high level of promotion that is useful for their sales.
