Production scene of volumetric video: Shooting scene
Canon Marketing Japan Co., Ltd. has participated in the “Sports x Technology Utilization Promotion Project” promoted by the Japan Sports Agency, and has revealed that it will support the promotion of DX in sports venues. Together with the All Japan Judo Federation, we will contribute to the promotion of the growth of the sports industry through new ways of enjoying and viewing experiences using volumetric video technology.
Due to the spread of the new coronavirus infection, various problems have become apparent in the sports industry, such as the cancellation or postponement of competitions, a decrease in the number of athletes, and a decrease in television broadcasting. In response to this situation, the Japan Sports Agency has decided to participate in the 2022 sports industry growth promotion project “Sports x Technology Utilization Promotion Project”.
In the same project, we proposed a “support project for promoting DX in sports”,
- Efforts to provide new ways to enjoy watching games and competitions
- NFT※Efforts to increase fan engagement such as
- Efforts that contribute to profit structure reform of organizations that incorporate DX
*Abbreviation for Non-Fungible Token.Blockchain technology can prevent forgery and tampering of digital assets and clarify the owner
3 points were adopted. We will work on measures for this project with the All Japan Judo Federation until the end of March 2023.
Specifically, Canon’s volumetric video technology and other advanced technologies will be used to provide a new way to enjoy judo. Although judo boasts high popularity as one of Japan’s representative sports, it is facing challenges such as a declining number of players and a decrease in television coverage. In order to once again convey the charm to more people, we will produce promotional videos for the Grand Slam Tokyo 2022 tournament to be held on December 3rd and 4th, 2022, distribute NFT digital trading cards, and watch from all 360 ° viewpoints. It is said that we will set up a booth to experience free viewpoint content where possible.
The details of the main measures are as follows.
(The following is quoted from the press release)
■ 1. Planning, production and release of promotional videos using volumetric videos
Combining dynamic camera work and high-quality CG that can only be expressed with volumetric video, we create videos with an impact that leaves no sense of déjà vu. In collaboration with SNS measures, we will create points of contact not only with existing judo fans but also with people who have not been familiar with judo so far, and spread and spread it. In addition, we will introduce a new way of showing judo to existing fans by having famous active judo players appear.
- Appearing judoka: Shohei Ohno / Wolf Aron Selection procedures vary
- Public media: YouTube (Zenjuren TV/YouTube channel)
- Schedule: Scheduled to be released in late November 2022
■ 2. Demonstration experiment of volumetric video version digital trading card “JUDO Coreca (provisional)” using NFT
Utilizing the know-how of X Creation Co., Ltd., we will produce NFT digital trading cards whose uniqueness is ensured by NFT technology. In addition to the regular version, a special card with a volumetric video version of a famous judoka will be created and distributed as a special gift for visitors to the venue of the Grand Slam Tokyo 2022.
Appearing judoka: Yasuo Inoue / Shohei Ohno / Wolf Aron / Teru Sone Procedures vary
- Schedule: Scheduled to be distributed in early December 2022
■ 3. Planning and production of the content “Judo All View (tentative)” that allows you to see Judo techniques from a 360° free viewpoint
Using volumetric 3D data, we will create content that allows you to experience the decisive scenes of athletes’ special moves from various angles. For judo fans who will be attending the Grand Slam Tokyo 2022, we will set up a “Judo All View” event booth at the tournament venue that can be intuitively enjoyed by children and adults alike, using large displays and hand tracking sensors. In addition, we plan to create web content that allows you to enjoy the game from your favorite viewpoint while moving the video freely in 360 degrees.
- Appearing judoka: Shohei Ohno/Wolf Aron/Teru Sone Procedures vary
- Event booth date: December 3 (Sat) and 4 (Sun), 2022 at the Grand Slam Tokyo 2022 venue
- Web content release date (planned): March 2023
