Paramount Pictures will debut its new horror film next week Smileand the study implemented one of the most disturbing viral marketing campaigns in recent memory to promote it. Beginning last night, many viewers began to notice that every Major League Baseball game had a person sitting behind home plate who didn’t move but also wore a creepy smile straight out of the new movie. Each of the people seemed to keep up for most of the games, one person even appeared on the Today Show sitting behind Al Roker, all wearing “SMILE” t-shirts to boot. They did their job well because people all over the country have officially gone mad from their presence and now they know the film.
Early reactions to Smile began to spread after the film had its world premiere at Fantastic Fest this week. Currently the horror film has a 75% approval rating on Rotten Tomatoes with critics praising its “effective and terrifying jumping scares.”
With Sosie Bacon, Jessie T. Usher, Kyle Gallner, Robin Weigert, Caitlin Stasey, with Kal Penn and Rob Morgan, Smile hits theaters on Friday 30 September. The film’s description reads: “After witnessing a bizarre traumatic accident involving a patient, Dr. Rose Cotter (Sosie Bacon) begins to experience frightening events that she cannot explain. When an overwhelming terror begins to take over her life, Rose must face her disturbing past to survive and escape her horrifying new reality. ”Check out the creepy viral marketing below!
Distracting or smart?
Ok … friends of baseball and cinema:
What do you think about viral marketing for a horror movie at a baseball game? At both the Mets / A’s game and the Yankees / Red Sox game, there were actors who clearly advertised the movie Smile. What do you think about it? pic.twitter.com/ZYllhuqF1a
– amber renee (probably at epcot) 🖤 (@takarakanashi) September 24, 2022
Making that smile
The only night I decide to watch my baseball bets is someone behind home plate at every game doing that creepy smile shit. Thanks I didn’t want to sleep tonight anyway!
— Chuck Goldberg (@chuckgoldberg) September 24, 2022
Yes, it was planned
If you were watching a baseball game last night, you may have noticed someone behind home plate who couldn’t stop smiling in a very creepy way.
Apparently, it was no coincidence https://t.co/9XMp6LH7aL
— Sports Illustrated (@SInow) September 24, 2022
that SMILE movie sent hellish people to baseball games tonight sitting behind the plate at home, motionless and smiling. it’s damn fucked up
– lady (@_ quarterbob) September 24, 2022
Source : comicbook.com