Viral marketing for horror movies The smile drives everyone crazy

Paramount Pictures will debut its new horror film next week Smileand the study implemented one of the most disturbing viral marketing campaigns in recent memory to promote it. Beginning last night, many viewers began to notice that every Major League Baseball game had a person sitting behind home plate who didn’t move but also wore a creepy smile straight out of the new movie. Each of the people seemed to keep up for most of the games, one person even appeared on the Today Show sitting behind Al Roker, all wearing “SMILE” t-shirts to boot. They did their job well because people all over the country have officially gone mad from their presence and now they know the film.

Early reactions to Smile began to spread after the film had its world premiere at Fantastic Fest this week. Currently the horror film has a 75% approval rating on Rotten Tomatoes with critics praising its “effective and terrifying jumping scares.”

With Sosie Bacon, Jessie T. Usher, Kyle Gallner, Robin Weigert, Caitlin Stasey, with Kal Penn and Rob Morgan, Smile hits theaters on Friday 30 September. The film’s description reads: “After witnessing a bizarre traumatic accident involving a patient, Dr. Rose Cotter (Sosie Bacon) begins to experience frightening events that she cannot explain. When an overwhelming terror begins to take over her life, Rose must face her disturbing past to survive and escape her horrifying new reality. ”Check out the creepy viral marketing below!

Distracting or smart?

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Making that smile

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Yes, it was planned

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Is sick

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